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Jennifer Bourn
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Kyle Maurer Interviews Jennifer Bourn For WP Roundtable

November 29, 2016 Jennifer Bourn

Yesterday, I had the opportunity to chat with Kyle Maurer for the WP Roundtable podcast. Our conversation was really organic and natural and it covers some WordPress, some business, some personal stuff that I’ve never shared in an interview before.

I’m not sure how much caffeine I drank the day we recorded this interview, but this is probably my most honest, animated, candid, and feisty interview ever.

We kicked off the episode with our “Quick Picks Of The Week” — or things found around the web that viewers might be interested in:

  • Kyle shared a post about preferred language research for WordPress.
  • I shared a new find for me, the ZenFounder Podcast.

Then we dove into my background, and this isn’t another discussion about my starting Bourn Creative, but about my discovery of what graphic design is, that is was a valid career choice, and how I got started in design. We also talk about my most embarrassing job and why I’ll never take credit for the work done there, and the things that eventually led to my ability to venture out on my own to start Bourn Creative — and why it wasn’t even my own idea.

We talk about how I juggled working long hours from home with two young children, why day care wasn’t an option for us, and the mistakes I made when first getting started, as well as how I made the transition from print design to web design, how Brian completely changed careers, and what it took for him to quit his job and join Bourn Creative full time.

We also discuss my struggles with Bright Shiny Object Syndrome, its negative and positive effects, and how I deal with it. I share the moment that I abandoned BSOS to focus solely on improving my skills, providing amazing service, creating amazing brands and websites for our clients, and working with clients we truly love working with and how it helped shape the Bourn Creative brand. And speaking of the Bourn Creative brand, we also get into branding, focusing branding over marketing, and why branding matters.

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Category: Business & Entrepreneurship, Speaking, Interviews, & Features Tags: Business Growth, Decision Making, Entrepreneurship, Podcast, Work-Life Balance

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About Jennifer Bourn

Creative Director · Digital Strategist · WordPress Evangelist

As founder of Bourn Creative, Jennifer is an award-winning designer who has been working in the branding and design trenches since 1997. Today she consults on brand development, website strategy, and content strategy, works closely with clients on graphic design and web design projects with WordPress as her platform of choice.

When not immersed in client projects, Jennifer manages the Bourn Creative brand and our internal systems and processes. She speaks often on podcasts, summits, and at live events, and writes not only for our blog, but for several other websites, sharing her expertise on freelancing, client services, agency growth, blogging, marketing, and branding. Jennifer also co-organizes the Sacramento WordPress Meetup and is lead organizer for WordCamp Sacramento.

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