I talk about website strategy, WordPress, and branding all day, so it’s a real treat to get to talk shop with a fellow WordPress evangelist and talk business — and it’s even more fun when you have an interviewer like Kim Doyal! Kim, known as The WPChick has a WordPress/business podcast — and while I’ve been connected with Kim for a while via social media and quick hellos at past Internet marketing events, this was the first time I really got to sit down and talk business with her.
Kim reached out and invited me to be a guest on her podcast after seeing our names / brand pop up over and over in the #genesiswp hashtag conversations on Twitter — At Bourn Creative we built all of our custom WordPress sites on the Genesis framework and are Genesis Recommended Developers.
The interview is honest, real, and as Kim says, I didn’t hold back anything.
Don’t have time to listen to the interview (are you nuts?!), here are three quotes of mine Kim pulled that I think will give you some quick insights into our conversation:
- “Don’t network where your competitors are.” — Jennifer Bourn
- “If you aren’t saying No 50% of the time you’re not charging enough.” — Jennifer Bourn
- “Get out from behind your computer.” — Jennifer Bourn
The Low Down On An Overachiever’s Journey to Business Ownership
Kim and I jump right into how I got my start in graphic design after ditching my original major, Electrical Engineering. We go way back to working my way through college at a small ad agency doing design, exploring the design industry through internships, the jobs I took before I ventured out on my own pregnant with my second child to start Bourn Creative, and why the stereotypical agency life didn’t work for me.
We also talk about my experience as a print designer and the transition to becoming a web designer and WordPress specialist — and the real story about how I learned to write code (so embarrassing) — and why I don’t code (much) anymore and leave that to Brian and our development team.
We also talk about Brian stepping into the CEO role for Bourn Creative, taking over all development, and the tears and arguments that came with me handing over the reigns and having to report to my husband as my boss.
Streamlining Business, Raising Prices, and Getting Clients
From growing a business, to getting clients, and setting prices, Kim and I talk shop:
- Learn the real timeline of success and how long it took us to streamline business, implement systems and processes, and get rock solid. Plus, get the inside scoop on the biggest mistakes I made on pricing and what we had to do to fix them
- Discover insights on why prospects with the lowest budgets cause designers and developers the most heart-ache, and why sometimes they just can’t help it
- Find out how to get more results from your networking efforts and live event attendance
- Get tips on how to meet high-paying clients who value what you do
- The pricing adjustment that allowed us to make the shift from chasing clients to being chased by clients
- Why you can’t expect others to invest in you if you never invest in yourself
Working on Your Business
Kim and I then discuss my own investment in coaching and mentorship and why I am a big fan of high-level, paid mastermind programs and coaching for my business and who I want to be as a business owner.
We also talk about how we make time to work ON our business, how we create content and make time to blog, and an idea I have to help others create content. We talk about the impact one extra hour a day can have on how much you get done and the overall success of your business — and why investing time to create content for your blog can help you get found online more often by people who are searching for what it is that you offer.
The Skinny On WordPress Business
Now, seeing as this is the WP Chick Podcast, at some point Kim and I had to get around to WordPress talk:
- Get my recommendations on starting a WordPress-related business and how to quickly build a reputation as a specialist
- Why a specialist will always beat out a generalist — and the real consumer perception of a generalist
- Why there is enough business for everyone at every level in the WordPress world, as long as you’re clear on what you do
- The biggest challenges we faced in the past and now face as a growing WordPress company
- How to have honest, candid conversations with clients about their no-so-great ideas that move projects forward