The nerve of some people absolutely amazes me. Well, let me rephrase. The poor and completely inappropriate application of marketing principles and strategies amazes me.
Recently a woman — we’ll call her Susie — contacted us for a quote on the design and development of a completely custom WordPress theme. She wanted the sun and the moon and had high expectations as most of our clients do. But she clearly wasn’t ready to invest in the up leveling of her brand and was a bit miffed at our quote. She made it clear that she wouldn’t be hiring us.
Then, Susie paused for a moment and spoke very seriously. Hello! Didn’t we know? Susie is a BIG deal. She has a giant list and she is an influencer.
Susie then made us an offer — She was going to make a special opportunity available for us, to design and create her custom WordPress site for FREE, in exchange for some promotion by her to her list. Oh, and we better act fast, because this opportunity to have our name in the same sentence as hers is only available for a limited time.
I’m sorry, what? For a limited time only, we can work for you for free? I don’t think so. Susie just made it clear that she doesn’t value us enough to pay us for our services. Why on earth would we WANT to work with her … let alone for free. If anything, our fee just doubled!
Marketing Principles Gone Awry
The idea of making an offer only available for limited time is great to make a good offer even more juicy. It is not meant to mask a crappy, self-serving offer that Susie is trying to pass off as something awesome.
Now I’m wondering… Did Susie come up with this idea all by herself? Was she confused about all the marketing principles, strategies, tactics, techniques, secrets, tricks, and methods written about in abundance by business owners, marketers, and bloggers alike? Was she trying to apply principles she had read about, but didn’t quite know what she was doing? Did a coach lead her astray and recommend this approach?
I want to think it was a mistake. I really do.
But the “Don’t you know who I am?” sentiment and the expectation that we’d bow down and be so grateful for the opportunity to work for free for someone who doesn’t value us makes me think otherwise. Clearly she thinks she is a bigshot — and she may very well be. Or she could be a “fake it ’til you make it” expert. I just don’t know.
Have you experienced anything like this before? If so, I want to hear about it! Please share your comments below?