Sales pages and Landing pages are web pages with no navigation menu, no sidebar, no footer widget area, and no links off the page — except to a shopping cart or order form. Squeeze pages also have no navigation menu, no sidebar, no footer widget area, and no links off the page.
The premise behind these pages is to eliminate all distractions from the page, and keep visitors completely focused on taking one single action — they are used solely to increase conversions.
Let’s look at these types of pages a little closer:
Sales pages are pages with one single call to action — to get visitors to buy something and to make a sale. They are typically used for products, programs, services, and events.
Here’s a Sales page example for Creative Love’s Master Love program:
Landing pages are pages on your website consumers “land on” when they follow or click a link from your marketing materials, advertising, or business promotions. Many people also create custom landing pages for social media profile URLs too.
Here’s a landing page example for Wedding Entrepreneur’s Academy Free CD:
Squeeze pages are pages that are designed to squeeze information out of visitors before they leave the page — usually they squeeze your email out of you through an opt-in. They are usually very short, simple, and direct.
It used to be popular to use a Squeeze page in place of, or in front of a Home page, to try to persuade visitors to opt-in and join your list before they enter your website. Unfortunately, with the Squeeze page as a Home page approach, you risk actually hurting your search rankings because your home page basically has no content on it and no links to other pages on your website.
As a result squeeze pages are being used differently — as hidden marketing pages you can use when speaking or for your marketing. In this scenario, typically another marketing URL is purchased and forwarded directly to this page.
Here are squeeze page examples from Travel Nursing USA and Kirin Christianson:
What About You?
Do you use Squeeze pages, Sales pages, and/or Landing pages on your website? Do you still use a Squeeze page as your Home page, or did you used to? Have you found these conversion focused WordPress page templates helpful in your online sales?
We’d love to hear your thoughts in the comments below!
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