WordCamp Minneapolis, happening May 21-22, 2016 at the University of Minnesota Humphrey School of Public Affairs, is focused around the idea of intention and that our best work is always done when we have a sense of the greater purpose behind it.
With this theme in mind, many of the sessions will explore the reasons why we do things — whether that’s in development, design, content, teaching, learning, or strategy.
Bourn Creative’s own Jennifer Bourn will be speaking at WordCamp Minneapolis about The Path to Conversion, specifically on designing WordPress themes with intention so they support the clients’ goals, position them in the marketplace, help tell their brand story, and naturally guide visitors to take the desired action.
Most discussions and talks on WordPress theming are focused on development, but to write the code for and develop a WordPress theme, you first need design.
Web design plays a critical role in setting the tone of a website, focusing visitors’ attention, and guiding them through the site to a conversion with as little friction as possible. It also is responsible for shaping brand perception, audience emotion, and telling a story that not only produces results but resonates with clients and customers.
At it’s core, design is the visualization of the why. In her presentation, Jennifer will cover:
- Understanding the brand story and site visitor journey
- Conversion path planning and creating a natural website flow
- Purpose driven theme design focused on asking why
- Long-term design thinking focused on asking how
You can read Jennifer’s short speaker interview on the WordCamp Minneapolis blog, where she answers the questions:
- What inspired or motivated you to give this talk at WordCamp?
- How do you “create intention” in your job, career, or life?
- If you were a WordPress Plugin, what Plugin would you be and why?
- If you were not doing your current job, what profession would you be in and why?
- What professional and/or research resource(s) can’t you live without?
Should You Go To WordCamps?
People gather at WordCamps to share and increase their knowledge and experience around WordPress. Designers, developers, marketers, business owners, publishers, writers, freelancers, professionals, agency owners, and bloggers make up a growing and diverse community of people who use WordPress in their work and lives. Technology may be the impetus, but the outcome is much greater than that—and the best explanation would be to just watch what happens.
WordCamps have provided valuable learning opportunities, networking opportunities, and personal growth opportunities for both Jennifer and I over the years, and today we continue to attend, sponsor, and speak at several WordCamps each year. Both Jennifer and I helped bring the inaugural WordCamp Sacramento to life in 2015, are co-organizers for the Sacramento WordPress Meetup Group, and lead organizers for WordCamp Sacramento 2016.
Needless to say, we think checking out a WordCamp or two is a must for anyone using WordPress.
P.S. Big thanks to Jason Tucker for this photo of me speaking at WordCamp San Diego!