I know you’ve seen them; the homemade brochures, the flyers that use Microsoft word art, the business cards that were printed at home and cut funky by hand, and the websites that look like a high school homework assignment. If you’re anything like me, you pause just for a moment when a business person hands you something like that, and you wonder how they can represent themselves so poorly.
Investing in professionally designed marketing materials instantly gives your business an image upgrade.
Investing in professional graphic design services also shows your prospects and clients that you value yourself and your services enough to invest in them, so they should too! Think of it this way, if you don’t value yourself enough to invest in professional materials for your own business, which will help you build your bottom line, how can you expect anyone else to value your services or products enough to pay for them?
If you are concerned about cost, look at the total needed and figure out how many products or services you will need to sell to earn your investment back. Or better yet, how many you need to sell to save enough to invest in high quality professional design.
Remember, it only takes one bad impression or one bad experience to lose a prospect or even a client forever. Consistent, custom design and compelling marketing materials help your business appear professional, credible, and dependable. They are also are your best client attraction tool.
When high quality design is combined with an attention-getting headline, targeted copy that speaks right to your target market, and an irresistible call to action, you will begin to pull your ideal clients right to you!