The ability to make decisions in business is critical to your success — as long as you’re using the right frame of reference, and frame of mind for your decision-making. For the sake of this article, I’ll assume that you are not a business owner satisfied with the status quo, but an entrepreneur striving to improve, evolve, and grow.
The Wrong Decision-Making Mindset
There is a popular phrase often tossed around by business coaches: “What you focus on expands.” With that belief in mind, one surefire way to stay where you are and stunt your business growth is to focus on the past — what has happened before, what was true before, what worked before — and let it hold you back.
Focusing on where you’ve been will result is staying where you are. The same is true for your decision-making mindset. To move your business forward, continue to grow, and achieve your goals, it is imperative that you stop making decisions based on where you have been.
The Right Decision-Making Mindset
All of our clients have one thing in common: They know that what they have in place, while it has gotten them to where they are now, isn’t going to get them where they want to go. They understand you must honor your journey and what has transpired in the past, but that you must not dwell on it.
They know that to move your business forward, continue to grow, and achieve your goals, you must focus on where you want to go, and who you will become when you get there, and you must make decisions in your business based on looking forward not looking back.
Growing Your Business & Improving Your Website
Each time you are making a decision in your business, you need to ask yourself, “Am I making this decision based on where I’ve been, or where I want to go?” Now don’t get me wrong, you can’t ignore the past and everything you have learned, but you also can’t let fear and the past guide your actions. After all, if you keep doing the same thing, you’ll keep getting the same result.
The same is true for your website.
Take a Look at Your Current Website
Review your current website and being as objective as possible, ask yourself:
- “Does my website reflect where I’ve been or where I want to go?”
- “Does my website represent who I was or who I want to become?”
- “Does my website communicate my past or my future?”
If your answers align with the latter choices, congratulations. The reputation you are building is moving your business forward. But, if your answers align with the first set of choices, the consumer perception of your brand and business may be working against you and making your marketing and sales more difficult. More than likely, for you, it is time for a brand up leveling and a website redesign.
Make The Decision Today
If you’re ready to make a decision based on where you want to be, and you’d like our support to create you a powerful, personal, profitable platform that will support you in achieving your biggest business goals, contact us today! I invite you to learn more about how we can help you transform your blah business presence into an extraordinary brand and create a WordPress website that works when you’re not working.