Presenting your brand consistently across all marketing platforms is a critical part of transforming your business into an extraordinary brand, and social media branding is becoming more important every day. As social media sites continue to grow in popularity, often the very first interaction a person has with your brand is through a site like Facebook, Twitter, LinkedIn, YouTube, or Pinterest.
With social media you present your brand in different ways, with the two most common being the written word and the visual design.
The written word encompasses everything you write on and post to social media sites, including your profile information and bio, your status updates, and your comments, replies, retweets, likes, etc. It is imperative that the written voice of your brand be “on message” and consistent throughout all of the social media sites you are active in.
The visual design encompasses the visual look of your brand on social media sites. Some social sites, like Facebook, Twitter, and YouTube primarily, let you customize elements of your profile, page, or channel with your brand color palette, graphics, and message, helping you create a consistent, powerful, extraordinary brand that is remembered, respected, and referred.
Visual social media brand design is where many start-up businesses fail.
They aren’t yet making money (or making the money they want), so they cut corners to save a few bucks and skip investing in their social media brand design.
But that’s a problem! As I mentioned before, often the very first interaction a person has with your brand is through a social media site. If you do not have a branded presence on these sites, you’re instantly making it harder for new people to do business with you! Why? Because you’re making them work to recognize, remember, or figure out who you are!
With a custom, branded social media design strategy, you create a consistent look and feel for your brand that matches your website, email marketing, and print marketing materials. This enhances your professionalism, reinforces your expert status, and builds your credibility and trust.
Your social media brand design should include at minimum a branded:
- Twitter cover image
- YouTube Channel cover image
- Facebook Profile cover image and Business Page cover image
- Google+ Cover image
- LinkedIn Company Page cover image
Here’s what you’ll need to do get started:
- Confirm whether or not you want to include your logo where applicable.
- Decide what photo you want to use for your social media avatar — it should be the same across all platforms so you’re quickly recognized. Once you decide what photo you will use for your avatar, you then need to decide if you will also use a photo in your cover images, and whether it will be a posed photo, or a photo of you in action.
- Decide on the content that must be included, like your phone number and/or website URL. Remember, some platforms crop the cover image in odd ways, so you want to avoid using the cover image for marketing or sales speak. We recommend you include little to no actual content.
Creating a consistent brand for your business through social media will reinforce your credibility, your dependability, and your expert status. It will also make your prospects take notice, and your brand stand out from the crowd.
- Are Your Social Media Choices Making You Look Like A Jerk?
- Five Things To NOT Share On Social Media
- When Linking Your Website To Social Media Sites Is Bad
- How To Use Twitter Lists
- Five Ways To Use Social Media For Email Marketing
- Why Your List of Top People to Follow on Twitter Stinks (And How to Fix It)