Linking to your website to social media sites is bad — Sometimes. Think about it. Each link to your Facebook page, LinkedIn profile, Twitter profile, YouTube channel, Flickr gallery, and even your RSS feed is a link OFF of your website. You work so hard to drive traffic to your website and get your audience to visit your website. Then, once they get there, you’re giving them multiple opportunities to leave your site — and if you’re selling something, each link to a social networking site is an opportunity to lose a sale.
Linking your website to social media sites provides the visitors you worked so hard to recruit multiple opportunities to leave without opting-in, signing up, or buying
Now I’m not saying the links shouldn’t be there at all, I merely want to reinforce how important it is for you to think about where your social media links are on your website and how you use them. You need to take into consideration the placement of your social networking and social media profile links.
Social Media Links On Your Blog:
Your blog is a place for education, conversation, engagement, and interaction with your audience. Your blog showcases who you are, and provides a place where you can share your opinion and build relationships with your readers. It’s a place on your website where people can get to know you. Displaying your social networking and social media profile links prominently on your blog pages is a natural fit because it encourages visitors to keep the conversation going on other platforms.
Social Media Links On Basic Your Web Pages
Your standard web pages are pages like your Home page, About page, Contact Page, Testimonials Page, etc. These pages are necessary to communicate what it is that you do, who you are, and what they can expect. Links to your different social media profiles need to be present, but not as in your face as on your blog pages.
Social Media Links On Your Money Pages
Think twice before including your social networking links on any page of your website that makes a sales offer or has to do with you making money. You definitely do not want to distract the prospect with opportunities to abandon the sale or leave your site. This is why we commonly see plain sales pages used with no navigation and no links to leave the page. Remember, each link off your money pages is an opportunity to lose the sale.
Where Do Your Social Media Link Belong?
When it comes to displaying social networking icons and links to your social media profiles, think about the goal of the web page. Does it make sense to have the link in the header or at the top of the sidebar? Or would it be better to include them at the bottom of the sidebar?