WordCamp Phoenix Talk by Jennifer Bourn on Turning Content Into Cash
Bourn Creative is thrilled to have our Creative Director, Jennifer Bourn invited to speak at WordCamp Phoenix 2014 — and even more so that her presentation was so well received by the attendees!
We invite you to read her post on her Content to Cash talk, get her slides, and download a free resource on writing great headlines. We also recommend you check out her post recapping the event and introducing you to some of our smart and talented WordPress friends!
Thanks for your time at #wcphx this past weekend @jenniferbourn, I enjoyed your talk, and insight into leveraging existing content.
— Jason Rae (@azrtist) January 23, 2014
@TheStaceyHarris Truth be told, @GRTaylor2 and @jenniferbourn have confirmed and inspired my #content plans for this year. #wcphx
— Anne McAuley (@freemcauley) January 20, 2014
@jenniferbourn @jenniferbourn seriously did kill it on Saturday. #wcphx pic.twitter.com/IFnQ3IICNM
— Rebecca Courdy (@rcourdy) January 20, 2014
. @reneta @jenniferbourn seriously she ROCKS content marketing. Her blog really is ah-mazing!!! #wcphx
— Sarah Pressler (@sarahpressler) January 18, 2014
@sarahpressler @jenniferbourn I don't know how I've missed that :) She's my rockstar now :)
— Reneta (@reneta) January 18, 2014
@jenniferbourn Learned so much from you today. Thanks for being such an energetic yet pragmatic speaker!
— Tammy McLeod (@T_McLeod) January 18, 2014
@jenniferbourn I heard your talk was killer. Can’t wait to review the slides. #wcphx
— Susan Baier (@susanbaier) January 18, 2014
@jenniferbourn You are so thorough! Your presentation set the bar. Looking forward to following your blog.
— Maria Bailey Benson (@MariaBenson) January 18, 2014
@mjsdiaz1 @jenniferbourn My favorite presentation so far. Well done, Jenn.
— Dharma Kelleher (@zenpunkdharma) January 18, 2014
It started great then became amazing. I guess @jenniferbourn was the right person with the right message at the right time for me #wcphx
— Dale Sackrider, II (@dsackr) January 18, 2014
@jenniferbourn from @bourncreative is killing it on content strategy this morning. Can't wait to review the slides again #wcphx
— Rebecca Courdy (@rcourdy) January 18, 2014
@jenniferbourn making the creation of web content not feel like a journey to Mordor… Advice on post client content marketing. #wcphx
— Jeremie Lederman (@JeremieLederman) January 18, 2014
Great info about writing content from @jenniferbourn #wcphx
— shaynesanderson (@shaynesanderson) January 18, 2014
@chrislema @jenniferbourn It's awesome! Just makes sense. #wcphx
— Dynamic Aliveness (@Move2Enjoy) January 18, 2014
It is easier to upsell to an existing client than to sell to a new client. @jenniferbourn #wcphx
— Debbie Gubernick (@DebbieGubernick) January 18, 2014
Three major phases your clients go through. #wcphx @jenniferbourn pic.twitter.com/F8PzONTZ9q
— Melissa Balkon (@melissabalkon) January 18, 2014
Tried & True advice. RT @betsela Right person right message right time. @jenniferbourn #wcphx
— Dee Allomong (@dallomong) January 18, 2014
Use content after the sale to reduce project management, speed up timelines, leverage automation and add value. #wcphx @jenniferbourn
— Melissa Balkon (@melissabalkon) January 18, 2014
I'm really excited about my next session – @jenniferbourn. Speaking on Content. #wcphx
— Maria Bailey Benson (@MariaBenson) January 18, 2014
@jenniferbourn your presentation was awesome! Thanks for sharing all your tips!
— crosepapa (@rosepapa) January 19, 2014
You can transform one blog post into a checklist, slideshow, presentation, CD, ebook, or white paper ~ @jenniferbourn #wcphx
— DeborahEdwards-Onoro (@redcrew) January 18, 2014
Write one epic core article, then repurpose the crap out of it by careful editing and reworking. @jenniferbourn #wcphx
— Debbie Gubernick (@DebbieGubernick) January 18, 2014
LOVE the headline exercise from @jenniferbourn at #wcphx Content to Cash session.
— Nikki Steele (@bookpairing) January 18, 2014
Use content after the sale to reduce project management, speed up timelines, leverage automation and add value. #wcphx @jenniferbourn
— Melissa Balkon (@melissabalkon) January 18, 2014
Automation impersonal? Not at all – it makes clients feel cared about and communicated with. #wcphx #Infusionsoft @jenniferbourn
— Dee Allomong (@dallomong) January 18, 2014
Great content leads people to you. @jenniferbourn #wcphx
— Debbie Gubernick (@DebbieGubernick) January 18, 2014
Business automation is key! Thank you @jenniferbourn #wcphx
— Ben Arellano (@BenArellano) January 18, 2014
Taking the work out of your clients' lives provides value to them. Create ways to give them this value. #wcphx @jenniferbourn
— Melissa Balkon (@melissabalkon) January 18, 2014
"How much do you pay attention to keyword research." "I don't." Nice @jenniferbourn. Write for client first, they give you money. #wcphx
— Nikki Steele (@bookpairing) January 18, 2014
YES! MT @DebbieGubernick Audience doesn't know who "THEY" are, don't worry about being 1st to write about a topic. @jenniferbourn #wcphx
— Clair Wyant (@ClairDogg) January 18, 2014
Idea: gather all your blog posts on a specific topic, organize the posts into an ebook. #wcphx
— DeborahEdwards-Onoro (@redcrew) January 18, 2014
What can I re-purpose? What I can expand on? Content creation with @jenniferbourn at #wcphx
— Mark Rudder (@FxMark) January 18, 2014
Content is like $$ – It’s not all about more, it’s about doing more with what you have… @jenniferbourn #wcphx
— Dee Allomong (@dallomong) January 18, 2014
@jenniferbourn "when clients have to do work, that's when things stop." @PHXWordCamp #wcphx
— Jeremie Lederman (@JeremieLederman) January 18, 2014
"I've got a website, now what?" – Reinforce feelings of happiness over decision, increase referrals. @BournCreative #wcphx
— Patrick Begay (@patrickjbegay) January 18, 2014
Content is not always about creating new, but doing more with what you have – @jenniferbourn. #wcphx
— Maria Bailey Benson (@MariaBenson) January 18, 2014
@jenniferbourn from @BournCreative was awesome at #wcphx! Great presentation and resources! http://t.co/wjLSDoh6jn
— dustin stienstra (@dustinstienstra) January 18, 2014
@jenniferbourn Thanks! I'm sure I'll need to go back and glean some more wisdom! #wcphx
— Dee Allomong (@dallomong) January 18, 2014
@jenniferbourn You got acknowedged as a favorite speaker at #wcphx on @WPwatercooler ::applause:: http://t.co/gzt9cnCAtF
— Joe Manna (@JoeManna) January 20, 2014
@melissabalkon @mattada @jeremyescott @jenniferbourn You've been quoted in my #Storify story "2014 WordCamp Phoenix" http://t.co/c7vhRpOWpX
— Melissa Balkon (@melissabalkon) January 20, 2014
My Recap of WordCamp Phoenix Why The Cost of WordCamps Piss Me Off #wcphx http://t.co/mO9O9zCbik
— Bobby Bryant (@mrbobbybryant) January 22, 2014
@BournCreative Jennifer – Big Thank YOU for groovy presentation at #wcphx
— Klaudia (@KlaudiaJurewicz) January 20, 2014
@jenniferbourn my pleasure. Your talk was GREAT. I thought so and heard more buzz abt it over lunch :) #wcphx
— Betsy Cohen (@betsela) January 18, 2014
So greatful I stayed and listened to @jenniferbourn. Amazing things learned! #wcphx
— Danny Rivera (@GR8Juan) January 18, 2014
@jenniferbourn from @BournCreative was awesome at #wcphx! Great presentation and resources! http://t.co/wjLSDoh6jn
— dustin stienstra (@dustinstienstra) January 18, 2014
RT @abieFTW: @jenniferbourn speaking of content to cash, the cost of #wcphx does not come close to covering the value of this session
— DeborahEdwards-Onoro (@redcrew) January 18, 2014
@jenniferbourn session – can I just say WOW. One session just made the entire conf. explode with inspiration/value. #wcphx #noteasytoimpress
— Carrie Morgan (@morgancarrie) January 18, 2014
.@jenniferbourn has the most amazing website creation behind the scenes process ever to communicate with clients. #wcphx
— Marcy Diaz (@mjsdiaz1) January 18, 2014
@jenniferbourn speaking of content to cash, the cost of #wcphx does not come close to covering the value of this session
— Abelicio Padilla (@abieFTW) January 18, 2014
@jenniferbourn's talk is AMAZING. So happy I picked this session. #wcphx
— Melissa Balkon (@melissabalkon) January 18, 2014
I want to pay @jenniferbourn to build me a site, just to watch her process! The Bourns rock! #wcphx
— Chris Lema (@chrislema) January 18, 2014
@BournCreative @jenniferbourn this is a great session about #content. #wcphx
— Anne McAuley (@freemcauley) January 18, 2014
Great Talk by @jenniferbourn. On Blogging topics think about what can I reuse or/and repurpose. Don't have to be original topics. #wcphx #fb
— Be Lee (@StudioBeLee) January 18, 2014
@chrislema @jenniferbourn two favorite speakers I've come across. First time seeing her. Jennifer is awesome
— Abelicio Padilla (@abieFTW) January 18, 2014
LOVE the headline exercise from @jenniferbourn at #wcphx Content to Cash session.
— Nikki Steele (@bookpairing) January 18, 2014
Visit http://t.co/S6VvMi5Sy5 to view today's presentation given by @BournCreative and @jenniferbourn about content. It was awesome! #wcphx
— Patrick Begay (@patrickjbegay) January 18, 2014
@jenniferbourn Really enjoyed your presentation. Good job!
— abbiesanderson (@abbiesanderson) January 18, 2014
It's easier to edit content than to create it. Repurpose your content. @jenniferbourn knows her stuff. #wcphx
— Melissa Balkon (@melissabalkon) January 18, 2014
You should watch this for biz content strategy @jenniferbourn: Slides and “Headlines” PDF from my talk are at http://t.co/FZfiefXAvS #wcphx
— Nikki Steele (@bookpairing) January 18, 2014
If you can't write, speak your topic. Start with audio. #wcphx @jenniferbourn
— Melissa Balkon (@melissabalkon) January 18, 2014
@jenniferbourn is totally dressed "on-brand" :) #wcphx
— Betsy Cohen (@betsela) January 18, 2014
What do you do over & over for clients? Look for ways to automate those tasks.@jenniferbourn #wcphx
— Debbie Gubernick (@DebbieGubernick) January 18, 2014
The value & power is in gathering, organizing, and making it easy to understand… Don't make people work @jenniferbourn #wcphx
— TekGrl (@TheTekGrl) January 18, 2014
@jenniferbourn "when clients have to do work, that's when things stop." @PHXWordCamp #wcphx
— Jeremie Lederman (@JeremieLederman) January 18, 2014
YAY! Girls who love processes! This is making me so happy right now @jenniferbourn #wcphx
— Jamie Marquez (@talktojamiem) January 18, 2014
@jenniferbourn great class today, very impressed
— YouSocial (@you_social) January 18, 2014
@JenniferBourn totally spelled your name with an e….as in Jason. Your session rocked. #imayhaveagirlcrush #wcphx
— Anne McAuley (@freemcauley) January 18, 2014
Thanks sparkly @jenniferbourn and smiling @joemanna for sharing your passion & expertise at #wcphx today!
— Marianne Belardi (@ciaomari) January 18, 2014
Where to get the slides for “Content to Cash” session from @jenniferbourn #wcphx pic.twitter.com/eREumd1ry9
— TekGrl (@TheTekGrl) January 18, 2014
I might have a girl crush. This session is awesome. @bourncreative @bookpairing #wcphx
— Anne McAuley (@freemcauley) January 18, 2014
Visit http://t.co/S6VvMi5Sy5 to view today's presentation given by @BournCreative and @jenniferbourn about content. It was awesome! #wcphx
— Patrick Begay (@patrickjbegay) January 18, 2014
.@jenniferbourn writes to educate her clients and has never worried about keywords
— Marcy Diaz (@mjsdiaz1) January 18, 2014
Write educational content that your clients want…search Rankings follow – no tricks @jenniferbourn #wcphx
— Dee Allomong (@dallomong) January 18, 2014
The value & power is in gathering, organizing and making it easy to understand, in making it easy for clients. @jenniferbourn #wcphx
— Debbie Gubernick (@DebbieGubernick) January 18, 2014
@jenniferbourn "write for the client first" that naturally uses keywords and contextually builds wider audience. @PHXWordCamp #wcphx
— Jeremie Lederman (@JeremieLederman) January 18, 2014
No one can hire you, buy from you, or learn from you if they don’t know you exist, ~ @jenniferbourn #wcphx
— DeborahEdwards-Onoro (@redcrew) January 18, 2014
The idea behind repurposing is to use one piece of content to provide value to more people, and to save you time. #wcphx
— DeborahEdwards-Onoro (@redcrew) January 18, 2014
Great way to end the seminar @jenniferbourn "Food trucks are ready!!!!" #wcphx
— Danny Rivera (@GR8Juan) January 18, 2014