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WordCamp Phoenix 2014
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Content to Cash: Leverage Content to Attract Clients and Streamline Workflow

January 17, 2014 Jennifer Bourn

While Brian has been going to WordCamps since 2011, WordCamp Phoenix is only my third WordCamp and I seriously can’t recommend them enough. Not only do WordCamps provide an unbelievable amount of WordPress and WordPress-related training for a very low investment, they also provide you amazing access to some of the smartest and nicest people in the community.

It is only the middle of day two and I have already connected with a bevy of designers, developers, consultants, and end users — all working in some way with WordPress. I am honored to have been invited to speak at WordCamp Phoenix this year — the speaker line up is pretty unbelievable! There are so many talks that I want to go to — I’ll have to write a recap post too!

The Slides And Downloads

In the spirit of sharing and open source, below you’ll find the description of my talk, the slides from my presentation, and the download link for the “Write Great Headlines” resource I mention.

My WordCamp Talk Description

Content to Cash: Leverage content to attract clients, streamline workflow, and increase profits — Discover strategies to quickly create content that positions you as an expert and attracts new clients and customers and to re-purpose the same content for maximum leverage, visibility, and conversion. Plus, learn how to apply the same content strategies to the back end of your business to automate and streamline workflow so you can increase profits.

My Presentation Slides


View “Content Into Cash” on SlideShare

Write Great Headlines Resource

In this PDF you’ll learn about writing great headlines (duh), the 12 most persuasive types of headlines, and how to repurpose one headline into 30 different headlines. Plus you’ll get MORE THAN 200 fill-in-the-blank headlines to help you quickly and easily brainstorm blog post and article ideas.

Download Write Killer Headlines

UPDATE: I am happy to report back that my talk was a success and all went well! I love speaking and had a blast at the event. I invite you to read my recap of the event and meet some of my WordPress/WordCamp friends, and you can see some of the feedback from Twitter on my talk too.

What About You?

Did you attend my talk? If so I’d love to hear what you thought or what you learned! Did you check out the slides online and check out the “Write Great Headlines” PDF download? If so, I’d love to know what you think! Please share in the comments section below.

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Category: Speaking, Interviews, & Features Tags: Blogging Tips, Content Marketing, Live Events, WordCamps

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About Jennifer Bourn

Creative Director · Digital Strategist · WordPress Evangelist

As founder of Bourn Creative, Jennifer is an award-winning designer who has been working in the branding and design trenches since 1997. Today she consults on brand development, website strategy, and content strategy, works closely with clients on graphic design and web design projects with WordPress as her platform of choice.

When not immersed in client projects, Jennifer manages the Bourn Creative brand and our internal systems and processes. She speaks often on podcasts, summits, and at live events, and writes not only for our blog, but for several other websites, sharing her expertise on freelancing, client services, agency growth, blogging, marketing, and branding. Jennifer also co-organizes the Sacramento WordPress Meetup and is lead organizer for WordCamp Sacramento.

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