Every successful business has values. Values are the standards of behavior in a business. They are the operating principles that guide the business.
Some businesses look at values definition as a simple exercise to complete and get through — for these businesses, their values statement is just an empty, meaningless statement. But other businesses, the truly successful businesses look at values definition as a core requirement to define their brand. For these businesses, their values are meaningful and the are infused throughout the entire business and live by them each day.
Your values represent what you stand for and what you believe is most important. They can’t be defined based on what others think they should be, or what you think they SHOULD be — they need to come from your heart and from the heart of your business.
Values are definite truths that are the driving forces behind action, the instincts that influence choice, and the guiding lights on the path you are walking.
Taking the time to define your top values will help you make faster decisions with more ease and confidence because you’ll know that the decisions you make are in alignment with the values you stand for. Once clearly defined, you can use your values and the values of your business (they may be the same) to:
- Enhance your self awareness
- Evaluate decisions
- Assess opportunities
- Review and joint venture partnership ideas
All you need to do is ask yourself, “Is this in alignment with my values? Would I be in integrity with what I stand for if I say yes?” If your decisions are not in alignment with your values, your clients, prospects, and partners can tell — they will feel that something is off, or not quite right — and it will impact your success.
Do You Know Your Core Values?
My values are: Freedom, Integrity, Creativity, Loyalty, Independence, and Love
If you don’t know what your top five values are off the top of your head, if they aren’t so ingrained in you that you can’t answer the question right away, I highly recommend you spend some time thinking about what is most important to you and then work on infusing those values into your everyday life and business.