Building a strong, high quality marketing list is crucial for every business owners, especially the business owners who wants to use the Internet to grow and expand their business.
Everyone knows that giving something away for free is one of the best ways to get people to opt-in to your marketing list. Your free offer may be an ebook, a special report, or even an audio recording. In this blog post, I want to share with you ten additional tips for building your marketing list:
TIP 1: Add a Sign Up form or Opt-In Box on *almost* Every Page of Your Website
Adding a subscribe form or opt-in box to almost every page of your website ensures that no matter what page a visitor may land on first, they will learn about your valuable ezine and your special offer. (This doesn’t belong on your conversion pages)
TIP 2: Advertise in Another Ezine
One of the best places to spend your advertising dollars is in email newsletters, email marketing, and ezines from other entrepreneurs and businesses that target the same market share and audience that you do. Think about it. The audience is already subscribing to one ezine and the likelihood that they will subscribe to another is pretty high. Plus, the cost of advertising in an ezine is relatively low when compared to other forms of advertising.
An Advertisement in an ezine is also a great place to test out different headlines and calls to action. Just be sure you commit to run your ad multiple times and track your links. Remember, a mediocre offer seen several times will have better conversion rates than an irresistible offer made only once.
TIP 3: Promote Your Ezine in Your Email Signature
At the end of your email signature, after all of your usual contact information, include a quick 2-3 line mini advertisement for your ezine. If you’ve got a special offer or free gift, let people know about it!
TIP 4: Send Out a Press Release
Are you launching a brand new ezine? Are you tapping an emerging market that people want to know about? Have you hit a milestone such as a specific number of subscribers or a specific number of issues published? Did publishing your ezine bring you a huge new opportunity, contract, book deal, etc.?
No, the press release isn’t dead. In fact, with more and more media outlets cutting staff, the reporters and journalists who are left have a much larger responsibility and a lot more work to do. Reporters do still look at well written, relevant, timely press releases.
Also, optimized press releases with the right keywords and longtail key phrases are amazing tools for search engine optimization and increased online visibility for you, your ezine, and your business. Reporters use online media sources to search for press releases that are relevant to their stories. Bloggers use press release distribution sites to see what content is popular and to get ideas for new blog posts, and potential interviewees. You should be using press releases with links back to your website, services, and products to boost your search engine ranking.
TIP 5: Announce Your Ezine to Your Network
Be sure to send out a promotional marketing piece to announce your ezine to your clients, prospects, business networks, and friends. You can also send them a single sample issue to read through with an invitation to opt-in to your list and continue receiving your ezine. Also, if you belong to any professional organizations or associations, find out if you can place an ad in their newsletter or trade publication.
Check back tomorrow for the post Top Ten Email Marketing List Building Tips – Part 2.