This past weekend I went to Las Vegas for the two-day WishList Member event. I was really looking forward to spending two full days diving into WordPress and WishList Member, but day one of the event barely touched on either. It was instead spent talking about marketing and frankly, there was a lot of time spent talking about themes.
Yes, there was the same old “your email list is golden” talk, there was the “money’s great but I just care about living life” lifestyle business talk, and we even covered the “your ideal client” talk, but overall the focus was on building a community and engaging a community of people who care about the same thing and listen to not just what you have to say, but what each other have to say.
Day one wasn’t at all what I was expecting, but I met some amazing people and I still walked away from the day with valuable highlights, tips, insights, and nuggets of information that I’d love to share with you:
I am really happy that I got to hear @Chrisgarrett speak live and actually meet him face to face. I bought his book about a year ago and really respect the position he has taken in the market as a giver. Here are some of the highlights from his presentation:
- It is harder and more expensive to attract new visitors and customers than to retain existing relationships. Happy, loyal customers are more valuable than new prospects.
- The ARC system Attraction – Retention – Conversion. Community is in the retention and the retention is what builds the conversions.
- To create a successful community you must create feelings of belonging. You can do this by: Welcoming new members, Using “we” words, Providing orientation content, Answering every question, Being and rewarding the behavior you want to see
- Don’t feed the trolls. Be very specific and address their exact issue and don’t acknowledge anything else they say. If it continues or gets worse, block them. You have to do what’s best for the community as a whole.
- Engage your community through: Interaction: Questions and answers, stories, experiences, results; Comments/Polls/Surveys: Show you are interested in their comments and opinions; Accountability: Motivation, encouragement, homework; Events/Competitions/Calls: Fun, rewards, excitement
Copywriting is probably one of the things you struggle with the most, that is unless you’re a copywriter. Ray Edwards gave a great presentation and delivered principles we should address with our copywriting to improve our results. Here’s one of Ray’s tricks:
Simple sales copy formula:
- Headline – what the product does for you
- Who am I and why should you believe me
- Here’s the problem and it’s worse than you think
- Frequently asked questions and answers – (Approach it this way: “You know, if we were sitting here having coffee, you’d probably be asking me some questions, but since we’re not relaxing at a Starbucks, I’ll share some of the most commonly asked questions…” Hint: this is where you list and handle the objections)
- Here’s exactly what you get (spell it out in detail)
- Here’s what to do now (be exact. People need direction. Not paying as much attention as you think.)