Recently, Brian and I were honored to speak to graphic design and web design students at the Art Institute of California, Sacramento.
After bumping into my friend Bill Mead, their Director of Design at WordCamp San Francisco and chatting about what we’ve been up to, we both agreed that sharing a case study of our rebrand with students would provide them with a unique behind-the-scenes look of a redesign.
Designing from scratch is an entirely different beast, than redesigning an existing brand with reputation equity, perception equity, and SEO equity, as well as years of existing content and analytics data. With that in mind, we agreed that rather than another how-to talk, we’d focus on the thinking behind the work.
In this presentation — focused on the thinking behind our website redesign — Brian and I shared:
- The research, planning, and data analysis that went into the site strategy
- The collaborative, agile process we used for design and development that allowed us to work on different parts of the site in tandem and get in the browser as quickly as possible
- The considerations, decisions, and process that were a part of working with existing content, including removing, reorganizing, rewriting, and creating new content
- The considerations regarding the use of the site and the workflow used to maintain the site and edit/add new content
If you’re interested in learning more or learning what really goes into a site redesign, check out our full case study on the Bourn Creative redesign.