Bourn Creative

Transforming Businesses into Extraordinary Brands

Website HeaderRead How To Design A Website Header (And What Should Go In It)
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How To Design A Website Header (And What Should Go In It)

Jennifer Bourn

A website header is the area is one of the most valuable areas of your website. It runs across the top of the page and appears on every page of your website, except on sales or landing pages templates that have it removed.

The purpose of your website header is to promote your brand and make your site instantly recognizable to those who are already familiar with you. For many businesses, the header is the perfect place to efficiently and effectively convey exactly what your site is about and what your business does.

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WordPress Website Home PageRead How to Create A Highly Effective Website Home Page
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How to Create A Highly Effective Website Home Page

Jennifer Bourn

While many visitors may enter your website for the first time through a blog post, your Home page is the virtual front door of your website and the main door into your site for the rest of the world. When someone visits your site directly through your main URL, your Home page is the first page of your website they will see.

The Home page represents the very first opportunity you have to make an impression. So visitors need to be able to quickly figure out — in just a few seconds — if they are in the right place, and if your site is what they have been looking for.

Defining the purpose of your website, and in turn the purpose of your Home page is the first step in creating a strategy that will attract your ideal clients and customers to your website.

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What Your WordPress Consultant Isn't Telling YouRead What Your “WordPress Consultant” Isn’t Telling You (About WordPress)
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What Your “WordPress Consultant” Isn’t Telling You (About WordPress)

Jennifer Bourn

So I’ve got a pet peeve! I get irritated when people who need help turn to consultants — supposed experts — for help and are misled or fed incorrect or outdated information simply because the consultant doesn’t know the answer and they don’t want to admit it.

This drives me especially CRAZY in the WordPress world. Lies, myths, untruths, and false information about WordPress is being fed to business owners left and right — and it’s perpetuating false beliefs.

Let me explain. I LOVE WordPress — all of our sites are built for WordPress and I love the fact that it allows our clients to have total control over their websites. But this ability comes at a price. Now anyone can open a hosting account, install a theme, and plop in a custom header can call themselves a WordPress web designer or WordPress consultant. There are even some calling themselves WordPress developers that can’t even read PHP!

Why? Because WordPress is a “Hot Topic” for entrepreneurs who want to start online businesses. And for some, these so-called “Hot Topics” mean easy and fast cash.

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