Recently we launched a brand new custom WordPress website for Today’s Innovative Woman, and wanted to share some of the behind the scenes strategy for the site and insight into why we built it the way we did.
At Bourn Creative we view the primary role of design as problem solving. While the visual look and feel is important, it must first and foremost support the overall site strategy.
Today’s Innovative Woman is a magazine for women entrepreneurs and business owners with print distribution of more than 10,000, visibility at events around the country, and a strong online community. While the original WordPress theme worked great when the magazine was first launched, Today’s Innovative Woman was was quickly outgrowing the site. With a booming community, growing subscriber base, and influx of guest writers and featured experts, not only did publisher Cathy Alessandra need a new custom WordPress site, but she needed a whole new online strategy!