You may have heard that while the keyword meta tag used to be super effective and highly regarded, nowadays pretty much all search engines don’t even give the keyword meta tag another thought! A lot of websites, even some top authority sites don’t even bother to use the meta keywords tag anymore for this exact reason.
But why did it come to this? Why has the keyword meta tag lost its luster?
Because of keyword abuse (also known as keyword spam). Website owners were stuffing keywords into this meta tag like crazy, sometimes even repeating the same ones over and over, thinking that it would make the page more relevant for that specific keyword.
Many sites even stuffed keywords into the web page keyword meta tag that didn’t have anything to do with the actual page content. It got out of control and soon the keyword meta tag was no longer a viable way to assess what a web page or blog post was really about.