Your home page is one of the most critical pieces of your website, and if you use a squeeze page, splash page, or some other form of home page with little-to-no content, you’re shooting yourself in the foot!
Search engines value high quality, relevant content and links. That means that content and links into your website are the top things they are looking for when they are scanning websites and indexing pages to include in the search results.
To search engines, your home page is considered the main page and entry point of your website, so it needs to include valuable, relevant, high-quality content.
If you really want to benefit from high organic search engine rankings, you MUST put effort into your home page. Now I’m not talking about putting a lot of effort into writing your home page content once and not touching it again for months at a time. I’m talking about tweaking and testing different headlines, keyword combinations, bold text, and even the design of your home page.