Bourn Creative

Transforming Businesses into Extraordinary Brands

Content CampRead Create An Effective Content Marketing Plan At Content Camp
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Create An Effective Content Marketing Plan At Content Camp

Jennifer Bourn

What do blogging, podcasting, attracting clients, acquiring customers, growing a YouTube channel, building an email list, and establishing a social following have in common?

Content.

No matter what your goal is, if you want to grow your business, gain visibility, and expand your brand:

  • You need to create high-quality, strategic content on a regular basis. Year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers (19.7% vs 2.5%) according to Aberdeen.
  • You need to market that content to gain as much visibility and website traffic as possible. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads according to DemandMetric.
  • You need people who engage and interact with your content to take action. Conversion rates are nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%) shares Aberdeen.

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WordPress Website Home PageRead How to Create A Highly Effective Website Home Page
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How to Create A Highly Effective Website Home Page

Jennifer Bourn

While many visitors may enter your website for the first time through a blog post, your Home page is the virtual front door of your website and the main door into your site for the rest of the world. When someone visits your site directly through your main URL, your Home page is the first page of your website they will see.

The Home page represents the very first opportunity you have to make an impression. So visitors need to be able to quickly figure out — in just a few seconds — if they are in the right place, and if your site is what they have been looking for.

Defining the purpose of your website, and in turn the purpose of your Home page is the first step in creating a strategy that will attract your ideal clients and customers to your website.

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Website entry point not the home pageRead When Your Website Home Page Isn’t The Entry Point
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When Your Website Home Page Isn’t The Entry Point

Jennifer Bourn

Your home page is one of the most critical pieces of your website, and if you use a squeeze page, splash page, or some other form of home page with little-to-no content, you’re shooting yourself in the foot!

Search engines value high quality, relevant content and links. That means that content and links into your website are the top things they are looking for when they are scanning websites and indexing pages to include in the search results.

To search engines, your home page is considered the main page and entry point of your website, so it needs to include valuable, relevant, high-quality content.

If you really want to benefit from high organic search engine rankings, you MUST put effort into your home page. Now I’m not talking about putting a lot of effort into writing your home page content once and not touching it again for months at a time. I’m talking about tweaking and testing different headlines, keyword combinations, bold text, and even the design of your home page.

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Website FooterRead A Website Footer Is For More Than Your Copyright Notice
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A Website Footer Is For More Than Your Copyright Notice

Jennifer Bourn

I guarantee that if you browse the internet for any length of time, you’ll notice that while some websites put a lot of information in their website footer, most simply use it as a space to put their copyright notice and maybe, just maybe if you’re lucky their contact information.

Like your website sidebar, the footer of your website is a very powerful part of your site that can make a big difference in your search engine rankings and how your website visitors move through your website, yet it is one of the most under-utilized tools.

Before I share with you some ideas on how you can leverage your website footer to improve your website and search engine rankings, I want to cover some of the biggest mistakes website owners make when it comes to their website footer:

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