As a business owner engaging in email marketing, you must test everything — your opt-in, your purchase links, your Thank You pages, and your follow up sequences, and every piece of email marketing you send out, including every email newsletter you send out to your list.
Most business owners remember to test their newsletter before they send it out — but some don’t. I’ve been guilty of hitting “Send” by accident instead of hitting “Send Test” and the feeling is immediate dread because you know the trolls will come out from hiding and get nasty.
If you don’t test your email newsletter or email marketing blast first, be sure that you do! Sending out a weekly newsletter or an important sales solo blast with broken links, typos, and other errors can tarnish your brand and frustrate recipients.