In November Google started warning website owners about the importance of sites being mobile-friendly. We saw this example in mobile search results with the label “mobile-friendly” added to search engines results page listings.
Then in February they made it official, stating that as of April 21, 2015 (TODAY), a new algorithm change will go into effect, meaning that whether a site is mobile-friendly or not will affect on your mobile search rankings.
Back in March I wrote a post on our blog — Google Drew A Line In The Sand: Your Site Better Be Responsive (Mobile-Friendly) — that details the announcements, shows you examples and screenshots, and provides more details about responsive design and mobile-friendly site design.
Mobilegeddon is fear-mongering at its worst.
Marketers and less experienced web designers and developers have been putting the fear of Google into website owners over the last 4-6 weeks, with scary warnings and threats… and some serious misinformation. What makes my stomach turn though, is those who are cheering for the change solely because it’s a way to scare/persuade past clients to hire them again to redesign their site and rework the code.
Let’s look at the reality of this algorithm change and what it means for you.