If you’re a business owner, freelancer or entrepreneur, you’re probably going to networking events and conferences, being present on social media, and investing time and resources in blogging, cold calling, advertising, email marketing, search engine optimization, free offers, teleseminars, webinars, online challenges and direct mail. You’re doing it all to chase new leads, make more sales, gain new clients… and it’s exhausting.
Yet even though you’re working hard to close new sale after new sale and avoid the dreaded self-employment income roller coaster, it feels like you’re always behind.
Wouldn’t it be awesome to be able to stop chasing clients and instead have them chase you? How transformational would it be to have all the new clients and customers you need seek you out, and all you have to do is serve your clients and do what you do best?
This shift in new client and custom acquisition strategy can happen by focusing your efforts on building a sustainable business based on referrals.