Whether you are a small business owner, an entrepreneur, or a service professional, I bet that when it comes to marketing, you’re feeling more than a bit overwhelmed. I’ll also bet that even though you may be an expert in your niche, you probably don’t feel like an expert in keeping your marketing pipeline full of new customers.
Being overwhelmed and insecure about your marketing can be dangerous if you don’t learn and plan.
I have seen it over an over. One person or business devises a marketing piece, such as an advertisement, that breaks new ground. People are going, “Wow,” that ad or strategy is converting leads into sales like gangbusters, and everyone else in that market is scrambling to catch up.
Unfortunately, the next thing that usually happens is that others try to copy the successful ad for their businesses, but they don’t adjust the ad to fit their marketing or their focus. Naturally, placed in the wrong context, the ad or strategy fails.