While inbound, outbound, and internal links can all be leveraged to improve your website’s usability and organic search engine rankings, it is important to know that some links are more valuable than others — and some are even considered bad. Here are three reasons some links are better than others:
- Not all links are good links. A website with misleading, irrelevant, broken, or factory-farmed links will make you and your site look bad to both users and search engines.
- Inbound links from high-ranking, authority websites are better than links from low-ranking, obscure websites. So a link from www.cnbc.com will mean more than a link from www.weirdcatblog.com. (Hint: Pages may pass some of their page rank to the sites they link to, so be choosy about the sites that you link to.)
- In industry links will help you more than random links from your friends’ websites. If you’re in the cupcake industry, links from cupcake, frosting, cake decorating, and baking sites will be worth much more than links from your babysitter, accountant, or golf buddy.
Still not sure what I mean?
Let’s look at this like high school: Each inbound link to your website is like a vote for your popularity. So the more votes you get, the more popular you are. And the more popular you are, the more you’ll be in the spotlight, seen by others, attracting lots of attention.