Bourn Creative

Transforming Businesses into Extraordinary Brands

Get More Sales With Auto RespondersRead 4 Steps To Get More Sales Using Your Autoresponder System
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4 Steps To Get More Sales Using Your Autoresponder System

Jennifer Bourn

This is a guest post from my friend and brilliant business coach, Sue Painter. Sue is one of Michael Port’s Book Yourself Solid Coaches, a coach for Ali Brown’s Elevate program, and a successful entrepreneur. I always appreciate Sue’s perspective on business and marketing. We use follow up sequences (autoresponders) heavily in our business and when we were creating several new ones earlier this year, Sue reviewed and provided feedback on almost every one, ensuring what we create is easy to understand and easy to use!

In this guest post, Sue shares 4 steps on how you can use autoresponders to get more sales and more clients — Enjoy!

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Use a Website Opt-In to Increase ProfitsRead How to Leverage Your Opt-In Offer for Increased Profits
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How to Leverage Your Opt-In Offer for Increased Profits

Jennifer Bourn

Imagine this: You spend hours researching your ideal client and weeks creating the perfect irresistible free offer or ethical bribe. You finally put the opt-in offer up on your website and work like crazy to promote and market it, driving loads of traffic to your website. You’re thrilled because lots of people opt-in for the offer and join your list.

Sounds pretty good right? But the next step is where most business owners fail. What happens after someone opts-in?

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Irresistible Free OfferRead Clients & Customers Can’t Resist … And You Build Your List The Benefits of Making an Irresistible Free Offer
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Clients & Customers Can’t Resist … And You Build Your List The Benefits of Making an Irresistible Free Offer

Jennifer Bourn

I know many entrepreneurs and small business owners, especially when we’re first starting out, dream of building really big lists of prospects and clients — lists with the names and email addresses of people in our target market, who may someday spend their money with us.

At first, it seems to make perfect sense that you’d want a big list — that the more people you can communicate with in your email marketing campaigns, the more likely you will be to find a customer who will take the next step with you.

But what we often forget as we get “big eyes” imagining having a list with over 1000 names and email addresses on it, is that quantity in list building will never be as important, nor have as great an impact on our profits, as quality.

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Wildly Successful WebsiteRead 4 Things You Must Know When Creating Your Irresistible Free Offer
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4 Things You Must Know When Creating Your Irresistible Free Offer

Jennifer Bourn

Now that you know the 8 components of a successful website opt-in box, you have all the information you need to create an awesome opt-in box. But, even though your opt-in box has all the right pieces and works the right way … it may not actually work to build your list?

What?!

If your free offer — the thing you’re giving away for free in exchange for their name and email address — isn’t what your visitors want or need, they won’t sign up and enter their name and email, even if your opt-in box is awesome!

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Opt-In For List BuildingRead Anatomy Of An Opt-In: 8 Parts Of A Successful Website Opt-In Box
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Anatomy Of An Opt-In: 8 Parts Of A Successful Website Opt-In Box

Jennifer Bourn

Let’s talk about your website opt-in box visitors will see when they come to your website, and the eight key parts of an opt-in box that ensure maximum success (and conversions).

If you already have a website opt-in box, use this checklist to confirm that you have implemented each item listed and aren’t missing one key component that could increase your conversion rate. If you’re in the process of planning or creating a new website, use this checklist to ensure your designer includes all eight elements in your website opt-in box so you can build your list effectively.

Here are the 8 components of of a successful website opt-in box:

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Anatomy of An Opt-InRead The Anatomy of an Opt-In: 10 Points to Remember
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The Anatomy of an Opt-In: 10 Points to Remember

Brian Bourn

Updated: October 28, 2013

An opt-in box and an irresistible free offer (IFO) is the cornerstone of an online information marketing business and a smart strategy to build any business’ marketing list. Unfortunately the opt-in process is often set up incorrectly with the same mistakes made over and over in the planning, execution, and follow up that takes place as part of a successful opt-in system.

For visual people like me, check out the step-by-step information graphic of the basic opt-in process below — and for those of you who want this written out step-by-step, you can find that below the graphic!

In this post I’ll outline 10 strategies you should base your next opt-in campaign on to increase and accelerate your list growth. But first, Here are 5 Key Factors In Planning Your Irresistible Free Offer Opt-In Campaign:

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