Mindset for Success Archives

Making Decisions Based On Where You’ve Been vs. Where You Want To Go

April 22, 2013 Jennifer Bourn

The ability to make decisions in business is critical to your success — as long as you’re using the right frame of reference, and frame of mind for your decision-making. For the sake of this article, I’ll assume that you are not a business owner satisfied with the status quo, but an entrepreneur striving to improve, evolve, and grow.

The Wrong Decision-Making Mindset

There is a popular phrase often tossed around by business coaches: “What you focus on expands.” With that belief in mind, one surefire way to stay where you are and stunt your business growth is to focus on the past — what has happened before, what was true before, what worked before — and let it hold you back.

Focusing on where you’ve been will result is staying where you are. The same is true for your decision-making mindset. To move your business forward, continue to grow, and achieve your goals, it is imperative that you stop making decisions based on where you have been.

Transform Your Sales Results By Changing Your Mindset

November 28, 2012 Jennifer Bourn

Recently I attended and spoke at the Today’s Innovative Woman SUCCESS Summit and I want to share some brilliance from a speaker I particularly loved — Debbie Delgado whose presentation Transform Your Sales Results By Changing Your Mindset got the audience thinking …

Debbie Delgado spoke about making more sales in your business and dealing with the truth about what’s going on in your business. She shared some steps you need to take to start increasing the sales in your business right away and the first few stuck with me in a big way.

When Debbies said, “Get your own needs met first so you can be of true service in your business,” she wasn’t talking about your self-care needs, but your need to be liked, your need to be accepted, and your need to feel good about yourself.

Those needs must be met before you enter a sales conversation with a person you want to help. Otherwise you’ll hold yourself back in the conversation and stop yourself from being of true service to the other person because you’re more worried about whether they like you, whether they accept you, and whether they make you feel good about yourself.

Your Good Isn’t Good Enough…

February 7, 2012 Jennifer Bourn

I know this headline doesn’t sound very nice, but it’s true. This weekend I was in LA for my client, Suzanne Evans’ LA Tour Stop for the Stop, Drop and Decide Tour, and while in LA, I got to hang out with my friend Cathy Alessandra, publisher of Today’s Innovative Woman Magazine. Here’s us enjoying a oceanside walk after brunch at a gorgeous resort right on the cliffs.

At brunch we got to talking about “good.” Now, I’m sure you’ve heard it, see it, read it too — marketers and coaches seem to revel in the idea that:

Good is good enough
It doesn’t have to be great, it just has to be for sale
Done is better then perfect
Just get it out there and fix it later

I call B.S. on all of those phrases. That approach may have worked in past but it isn’t going to work any more. Business is changing, especially for entrepreneurs.

Detours, Delays, and A Magic Escalator to Business Success

August 23, 2011 Jennifer Bourn

This past week we spent the day in Mount Lassen Volcanic National Park in Northern California. We sweat through a mid-day hike, plugged our noses at the sulfur springs, saw a mama bear and her two cubs play in the meadow, and played in the snow!

Our hike was the Kings Creek hike back to the Kings Creek Falls.

It was supposed to be a moderate, two hour hike — perfect for the kids! But that wasn’t exactly the case. Pretty far into the hike when we came across a trail sign telling us that the trail was closed due to all of the snow and that we needed to take a detour and hike the horse trail instead, adding about .2 miles to our hike.

Only .2 miles right? No biggie. So we kept on hiking, this trail was more rocky and much steeper. The kids were a bit afraid and we were all tired and hot. Then came another sign saying it was just .2 miles to the falls. We were almost there, or so we thought.

Put Your Mission Statement to Work As An Affirmation or Mantra

July 25, 2011 Jennifer Bourn

Last week I published a blog post on writing and using your mission statement. I shared what a mission statement is, how to write one, and why you need to use it and live it — how to turn your mission statement into your own personal uplifting affirmation or motivating mantra.

I keep my mission statement on the bookmark I use in my journal. In the morning each day, I clear my mind, focus my thoughts, and read it out loud. If it is a particular stressful day or week, I may read it several times until the impact and power it has fills me up and inspires me to start my day.

Here are some ideas to help you turn your mission into your mantra:

Writing Your Mission Statement (And Using It!)

July 19, 2011 Jennifer Bourn

Do you really need a mission statement in your business?

YES! Your mission statement isn’t just part of a business plan, in reality, your mission statement, like your core values, is a critical part in defining a successful brand and building a solid foundation for business growth and marketing.

It must convey your core values, your beliefs, and what you stand for, and it needs to communicate why your business exists and what you hope to achieve. If your mission statement has meaning to you, it can be a powerful tool in guiding your company’s forward movement and your decisions. The key is infusing your mission statement into the everyday operations of your business and every aspect of your brand.

The problem is that most mission statements tend to be all statement (boring) and no mission (motivating).

20 Ways Guerilla Marketing is Different from Traditional Marketing

February 27, 2009 Jennifer Bourn

Yesterday I flew down to Los Angeles to attend the one day InfusionSoft Double Your Sales Tour stop. Yes, I did learn a lot about this amazing software that is going to revolutionize the way that entrepreneurs and small business manage their database, email campaigns, and shopping carts.

And yes, I did purchase it for myself. That part of the day was expected.

What I didn’t expect were the fantastic content-packed presentations by some amazing entrepreneurial minds. One of them was Jay Conrad Levinson, author of the Guerilla Marketing books and marketing legend. Jay shared with us 20 ways Guerilla marketing is different than traditional marketing and while taking notes, I knew that I had to share this information with you!