Studies show that about 40-50% of all inbound sales leads are never followed up on. That equals A LOT of conversations, potential business deals, opportunities to help left hanging, and too many lost possibilities, all due to follow up failure.
Yes you’re busy, but you should never be too busy to follow up with those you have connected with and met. You should never be too busy to keep a sales conversation going. And you should never be too busy to make good on a promise you made.
Follow up is important — it’s your opportunity to build on your first impression and create a lasting impression, to show the other person you do care and you can be counted on, and to add value to your growing relationship.
Here are 5 marketing tips to help you fix your follow up: