List Building Archives - Bourn Creative

Read Clients & Customers Can’t Resist … And You Build Your List The Benefits of Making an Irresistible Free Offer

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Clients & Customers Can’t Resist … And You Build Your List The Benefits of Making an Irresistible Free Offer

August 23, 2012 Jennifer Bourn

I know many entrepreneurs and small business owners, especially when we’re first starting out, dream of building really big lists of prospects and clients — lists with the names and email addresses of people in our target market, who may someday spend their money with us.

At first, it seems to make perfect sense that you’d want a big list — that the more people you can communicate with in your email marketing campaigns, the more likely you will be to find a customer who will take the next step with you.

But what we often forget as we get “big eyes” imagining having a list with over 1000 names and email addresses on it, is that quantity in list building will never be as important, nor have as great an impact on our profits, as quality.

Read Anatomy Of An Opt-In: 8 Parts Of A Successful Website Opt-In Box

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Anatomy Of An Opt-In: 8 Parts Of A Successful Website Opt-In Box

January 12, 2012 Jennifer Bourn

Let’s talk about your website opt-in box visitors will see when they come to your website, and the eight key parts of an opt-in box that ensure maximum success (and conversions).

If you already have a website opt-in box, use this checklist to confirm that you have implemented each item listed and aren’t missing one key component that could increase your conversion rate. If you’re in the process of planning or creating a new website, use this checklist to ensure your designer includes all eight elements in your website opt-in box so you can build your list effectively.

Here are the 8 components of of a successful website opt-in box:

Read The Anatomy of an Opt-In: 10 Points to Remember

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The Anatomy of an Opt-In: 10 Points to Remember

October 14, 2010 Brian Bourn

Updated: October 28, 2013

An opt-in box and an irresistible free offer (IFO) is the cornerstone of an online information marketing business and a smart strategy to build any business’ marketing list. Unfortunately the opt-in process is often set up incorrectly with the same mistakes made over and over in the planning, execution, and follow up that takes place as part of a successful opt-in system.

For visual people like me, check out the step-by-step information graphic of the basic opt-in process below — and for those of you who want this written out step-by-step, you can find that below the graphic!

In this post I’ll outline 10 strategies you should base your next opt-in campaign on to increase and accelerate your list growth. But first, Here are 5 Key Factors In Planning Your Irresistible Free Offer Opt-In Campaign:

Read No Opt-In Approach to List Building

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No Opt-In Approach to List Building

September 30, 2010 Jennifer Bourn

One of the primary goals of many websites, and ours too, is to build a quality list of prospective future clients and to continue to stay in the conversation with our current clients. A very common strategy to build a database of names and email addresses is to include an email marketing opt-in form or subscribe form on every page of a website, and experts will often tell you the upper right-hand corner of a web page is the most effective pace to place it. Now it doesn’t have to be in the exact top right-hand corner, but in that general area is preferred.

To entice website visitors more, many website owners will offer an Irresistible Free Offer such as a special report, free CD, e-book, video, or audio recording. But these offers aren’t really free because visitors are required to give their name and email address to receive the gift.

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