One of my favorite Infusioncon breakout sessions was led by Tim Ash, author of the bestselling book Landing Page Optimization, and CEO of SiteTuners. Tim’s presentation, The Seven Deadly Sins Of Landing Page Design, was right up my alley as a web designer. Plus, because we build landing page templates into all of our custom WordPress child themes, we tend to work on a lot of landing pages and sales pages … so I knew Tim would have some great tips for us!
While Tim did spend some of his presentation bashing designers for just caring about making things look pretty, and I was a little irritated with that, he is right! Most designers do focus more on the visual look than the conversion … and Brian did remind me that we’re not your typical design company. And yes, I have to confess that I was secretly relieved that each of the seven points Tim covered align perfectly with what we teach our clients.
Not only did Tim keep us laughing, but he delivered stellar, strategic content, and real world examples of each strategy he mentioned, as well as practical tips to fix your landing page mistakes to quickly boost conversions and profits.