While brands and businesses are all but racing to social media sites like Facebook, Twitter, Pinterest, SnapChat and Instagram, they still are only reaching a small amount of the market. The irresistible email opt-in offer can change that.
The cornerstone of any successful business, online or offline, is its coveted marketing list — the list of customers, clients, prospects and other interested folks who have given you permission to market to them.
Email lists are critical to the success of your business because while not everyone uses social media (it’s crazy, but true), everyone has an email address.
- Want to sign up for a social media site? Go ahead. They’ll require and email address.
- Want to buy a product? Sure. They’ll need your email address.
- Want to subscribe to a publication? No problem. Give them your email address.
- Want to become a member? Great. They’ll also ask for your email.