Bourn Creative

Transforming Businesses into Extraordinary Brands

Get More Sales With Auto RespondersRead 4 Steps To Get More Sales Using Your Autoresponder System
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4 Steps To Get More Sales Using Your Autoresponder System

Jennifer Bourn

This is a guest post from my friend and brilliant business coach, Sue Painter. Sue is one of Michael Port’s Book Yourself Solid Coaches, a coach for Ali Brown’s Elevate program, and a successful entrepreneur. I always appreciate Sue’s perspective on business and marketing. We use follow up sequences (autoresponders) heavily in our business and when we were creating several new ones earlier this year, Sue reviewed and provided feedback on almost every one, ensuring what we create is easy to understand and easy to use!

In this guest post, Sue shares 4 steps on how you can use autoresponders to get more sales and more clients — Enjoy!

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Irresistible Free OfferRead Clients & Customers Can’t Resist … And You Build Your List The Benefits of Making an Irresistible Free Offer
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Clients & Customers Can’t Resist … And You Build Your List The Benefits of Making an Irresistible Free Offer

Jennifer Bourn

I know many entrepreneurs and small business owners, especially when we’re first starting out, dream of building really big lists of prospects and clients — lists with the names and email addresses of people in our target market, who may someday spend their money with us.

At first, it seems to make perfect sense that you’d want a big list — that the more people you can communicate with in your email marketing campaigns, the more likely you will be to find a customer who will take the next step with you.

But what we often forget as we get “big eyes” imagining having a list with over 1000 names and email addresses on it, is that quantity in list building will never be as important, nor have as great an impact on our profits, as quality.

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Opt-In For List BuildingRead Anatomy Of An Opt-In: 8 Parts Of A Successful Website Opt-In Box
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Anatomy Of An Opt-In: 8 Parts Of A Successful Website Opt-In Box

Jennifer Bourn

Let’s talk about your website opt-in box visitors will see when they come to your website, and the eight key parts of an opt-in box that ensure maximum success (and conversions).

If you already have a website opt-in box, use this checklist to confirm that you have implemented each item listed and aren’t missing one key component that could increase your conversion rate. If you’re in the process of planning or creating a new website, use this checklist to ensure your designer includes all eight elements in your website opt-in box so you can build your list effectively.

Here are the 8 components of of a successful website opt-in box:

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