Last week Brian and I both gave lightning talks at the Sacramento WordPress Meetup. Brian’s talk shared the 5 must have plugins we recommend for every WordPress website. My talk covered how to turn your website visitors into clients and customers — more specifically I talked about website strategy and three steps you can take to turn your website into a lead generating machine.
How to Make Your Website a Lead Generating Machine:
Creating a complete small business website takes comprehensive strategic planning of the content and user flow, the user experience, the sales funnel, the design, the navigation menus, the page templates, and more. Usually my website strategy presentation is an hour long, but for the Sacramento WordPress meetup, I was limited to only 10 minutes!
These are the three website strategies I shared in my talk — the strategies I think are most important for a website owner to understand:
- STRATEGY 1: Use the Know, Like, Trust, Conversion approach to naturally lead your visitors to take action
- STRATEGY 2: Create multiple opportunities for visitors to find your key money content
- STRATEGY 3: Eliminate all unnecessary distractions from your sales funnel and conversion pages
Now, let’s dive deeper into each of these three strategies: