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Meaning of The Color RedRead Color Meaning: Meaning of The Color Red
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Color Meaning: Meaning of The Color Red

February 25, 2011 Jennifer Bourn

Color has a huge impact on our emotions, our perceptions, and our spiritual and physical well being. When choosing colors for your brand, color that will represent you, your business, and your message, are you choosing the right colors? Understanding the meaning behind color is important. When you understand the meaning and power a color holds you can leverage that to help you better communicate your message and connect with your clients and customers.

That is exactly why I am doing the Color Meaning Blog Series, detailing the meanings associated with colors such as red, orange, yellow, green, blue, purple, grey, black, white, brown, pink, turquoise, gold, silver, and beige.

Red, the color of blood and fire, is associated with meanings of love, passion, desire, heat, longing, lust, sexuality, sensitivity, romance, joy, strength, leadership, courage, vigor, willpower, rage, anger, danger, malice, wrath, stress, action, vibrance, radiance, and determination.

Red is assertive, daring, determined, energetic, powerful, enthusiastic, impulsive, exciting, and aggressive. Red represents physical energy, lust, passion, and desire. It symbolizes action, confidence, and courage. The color red is linked to the most primitive physical, emotional, and financial needs of survival and self-preservation.

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Meaning of The Color OrangeRead Color Meaning: Meaning of The Color Orange
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Color Meaning: Meaning of The Color Orange

February 16, 2011 Jennifer Bourn

This post is part of the Color Meaning Blog Series, detailing the meanings associated with colors such as red, orange, yellow, green, blue, purple, grey, black, white, brown, pink, turquoise, gold, silver, and beige.

Orange, the blend of red and yellow, is a mixture of the energy associated with red and the happiness associated with yellow. Orange is associated with meanings of joy, warmth, heat, sunshine, enthusiasm, creativity, success, encouragement, change, determination, health, stimulation, happiness, fun, enjoyment, balance, sexuality, freedom, expression, and fascination.

Orange is the color of joy and creativity. Orange promotes a sense of general wellness and emotional energy that should be shared, such as compassion, passion, and warmth. Orange will help a person recover from disappointments, a wounded heart, or a blow to one’s pride.

The meaning of the color orange is stimulating, vibrant, and flamboyant. While made up of red and yellow, it carries less aggression and fierceness than the color red due to its combination with the calming color yellow.

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Meaning of The Color YellowRead Color Meaning: Meaning of The Color Yellow
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Color Meaning: Meaning of The Color Yellow

February 5, 2011 Jennifer Bourn

This post is part of the Color Meaning Blog Series, detailing the meanings associated with colors such as red, orange, yellow, green, blue, purple, grey, black, white, brown, pink, turquoise, gold, silver, and beige.

Yellow, the color of sunshine, hope, and happiness, has conflicting associations. On one hand yellow stands for freshness, happiness, positivity, clarity, energy, optimism, enlightenment, remembrance, intellect, honor, loyalty, and joy, but on the other, it represents cowardice and deceit. A dull or dingy yellow may represent caution, sickness, and jealousy.

Studies show that the meaning of the color yellow can be warmth, cheerfulness, increased mental activity, increased muscle energy. The color yellow helps activate the memory, encourage communication, enhance vision, build confidence, and stimulate the nervous system.

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Meaning of The Color GreenRead Color Meaning: Meaning of The Color Green
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Color Meaning: Meaning of The Color Green

January 25, 2011 Jennifer Bourn

This post is part of the Color Meaning Blog Series, detailing the meanings associated with colors such as red, orange, yellow, green, blue, purple, grey, black, white, brown, pink, turquoise, gold, silver, and beige.

Green, the color of life, renewal, nature, and energy, is associated with meanings of growth, harmony, freshness, safety, fertility, and environment. Green is also traditionally associated with money, finances, banking, ambition, greed, jealousy, and wall street.

The color green has healing power and is understood to be the most restful and relaxing color for the human eye to view. Green can help enhance vision, stability and endurance. Green takes up more space in the spectrum visible to the human eye and it is the dominant color in the natural. It is a natural choice in interior design as an ideal background or backdrop because we as humans are so used to seeing it everywhere.

With the color green’s association with renewal, growth, and hope, often green stands for both a lack of experience and need for growth. Green also stands for new growth and rebirth, common in the spring season when all of the plants are coming back to life with fresh growth and life after the cold winter months.

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Meaning Of The Color BlueRead Color Meaning: Meaning of The Color Blue
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Color Meaning: Meaning of The Color Blue

January 15, 2011 Jennifer Bourn

This post is part of the Color Meaning Blog Series, detailing the meanings associated with colors such as red, orange, yellow, green, blue, purple, grey, black, white, brown, pink, turquoise, gold, silver, and beige.

Blue represents both the sky and the sea, and is associated with open spaces, freedom, intuition, imagination, expansiveness, inspiration, and sensitivity. Blue also represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, heaven, and intelligence.

The color blue has positive affects on the mind and the body. As the color of the spirit, it invokes rest and can cause the body to produce chemicals that are calming and exude feelings of tranquility. Blue helps to slow human metabolism, is cooling in nature, and helps with balance and self-expression. Blue is also an appetite suppressant.

However not all blues are serene and sedate. Electric or brilliant blues become dynamic and dramatic, an engaging color that expresses exhilaration. Also, some shades of blue or the use of too much blue may come across as cold or uncaring, and can dampen spirits.

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Meaning Of The Color PurpleRead Color Meaning: Meaning of The Color Purple
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Color Meaning: Meaning of The Color Purple

January 5, 2011 Jennifer Bourn

This post is part of the Color Meaning Blog Series, detailing the meanings associated with colors such as red, orange, yellow, green, blue, purple, grey, black, white, brown, pink, turquoise, gold, silver, and beige.

Purple combines the calm stability of blue and the fierce energy of red. The color purple is often associated with royalty, nobility, luxury, power, and ambition. Purple also represents meanings of wealth, extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, independence, and magic.

The color purple is a rare occurring color in nature and as a result is often seen as having sacred meaning. Lavender, orchid, lilac, and violet flowers are considered delicate and precious.

The color purple has a variety of effects on the mind and body, including uplifting spirits, calming the mind and nerves, enhancing the sacred, creating feelings of spirituality, increasing nurturing tendencies and sensitivity, and encouraging imagination and creativity.

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Meaning Of The Color GreyRead Color Meaning: Meaning of The Color Grey
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Color Meaning: Meaning of The Color Grey

December 27, 2010 Jennifer Bourn

This post is part of the Color Meaning Blog Series, detailing the meanings associated with colors such as red, orange, yellow, green, blue, purple, grey, black, white, brown, pink, turquoise, gold, silver, and beige.

Gray is a cool, neutral, and balanced color. The color gray is an emotionless, moody color that is typically associated with meanings of dull, dirty, and dingy, as well as formal, conservative, and sophisticated.

The color gray is a timeless and practical color that is often associated with loss or depression. Dark, charcoal gray communicates some of the strength and mystery of black. It is a sophisticated color that lack the negativity of the color black. Light grays can carry some of the attributes of the color white.

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Meaning Of The Color BlackRead Color Meaning: Meaning of The Color Black
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Color Meaning: Meaning of The Color Black

December 15, 2010 Jennifer Bourn

This post is part of the Color Meaning Blog Series, detailing the meanings associated with colors such as red, orange, yellow, green, blue, purple, grey, black, white, brown, pink, turquoise, gold, silver, and beige.

Black is associated with power, fear, mystery, strength, authority, elegance, formality, death, evil, and aggression, authority, rebellion, and sophistication. Black is required for all other colors to have depth and variation of hue.

The black color is the absence of color. Black is a mysterious color that is typically associated with the unknown or the negative. The color black represents strength, seriousness, power, and authority. Black is a formal, elegant, and prestigious color. Authoritative and powerful, the color black can evoke strong emotions and too much black can be overwhelming.

In heraldry, black is the symbol of grief. The color black can be serious, professional, and conventional, but black can also represent the mysterious, sexy, and sophisticated. Black is a visually slimming color for clothing and like other dark colors, in interior design, black can make a room appear to shrink in size.

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Meaning Of The Color WhiteRead Color Meaning: Meaning of The Color White
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Color Meaning: Meaning of The Color White

December 5, 2010 Jennifer Bourn

This post is part of the Color Meaning Blog Series, detailing the meanings associated with colors such as red, orange, yellow, green, blue, purple, grey, black, white, brown, pink, turquoise, gold, silver, and beige.

White, an inherently positive color, is associated with purity, virginity, innocence, light, goodness, heaven, safety, brilliance, illumination, understanding, cleanliness, faith, beginnings, sterility, spirituality, possibility, humility, sincerity, protection, softness, and perfection.

The color white can represent a successful beginning. In heraldry, white depicts faith and purity. As the opposite of black, movies, books, print media, and television typically depict the good guy in white and the bad guy in black.

The color of snow, white is often used to represent coolness and simplicity. White’s association with cleanliness and sterility is often seen in hospitals, medical centers, and laboratories to communicate safety. The color white is also associated with low-fat foods and dairy products.

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Meaning of the Color BrownRead Color Meaning: Meaning of The Color Brown
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Color Meaning: Meaning of The Color Brown

November 25, 2010 Jennifer Bourn

This post is part of the Color Meaning Blog Series, detailing the meanings associated with colors such as red, orange, yellow, green, blue, purple, grey, black, white, brown, pink, turquoise, gold, silver, and beige.

Brown, the color of earth, wood, stone, wholesomeness, reliability, elegance, security, healing, home, grounding, foundations, stability, warmth, and honesty, is a natural, neutral color that is typically associated with the seasons of fall and winter.

The color brown is a warm color that stimulates the appetite. While it is sometimes considered dull, it also represents steadfastness, simplicity, friendliness, dependability, and health.

Shades of brown when combined with green create a palette often used to convey concepts of recycling, earth-friendly, or all natural. Dark brown can be used in place of black and brings warmth to color palettes.

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Meaning of the color turquoiseRead Color Meaning: Meaning of The Color Turquoise
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Color Meaning: Meaning of The Color Turquoise

November 20, 2010 Jennifer Bourn

This post is part of the Color Meaning Blog Series, detailing the meanings associated with colors such as red, orange, yellow, green, blue, purple, grey, black, white, brown, pink, turquoise, gold, silver, and beige.

Turquoise, a blend of the color blue and the color green, has some of the same cool and calming attributes. The color turquoise is associated with meanings of refreshing, feminine, calming, sophisticated, energy, wisdom, serenity, wholeness, creativity, emotional balance, good luck, spiritual grounding, friendship, love, joy, tranquility, patience, intuition, and loyalty.

Tints of turquoise color have a sweet feminine feel. Darker shades of turquoise, such as teal have a more sophisticated feel. Variations of turquoise, which often is used to represent water, also is referred to as aqua and aquamarine.

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Meaning of the color PinkRead Color Meaning: Meaning of The Color Pink
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Color Meaning: Meaning of The Color Pink

November 15, 2010 Jennifer Bourn

This post is part of the Color Meaning Blog Series, detailing the meanings associated with colors such as red, orange, yellow, green, blue, purple, grey, black, white, brown, pink, turquoise, gold, silver, and beige.

Pink, a delicate color that means sweet, nice, playful, cute, romantic, charming, feminine, and tenderness, is associated with bubble gum, flowers, babies, little girls, cotton candy, and sweetness.

The color pink is the color of universal love of oneself and of others. Pink represents friendship, affection, harmony, inner peace, and approachability.

Pink is the official color for little girls and represents sugar and spice and everything nice. Pink is the sweet side of the color red. While the color red stirs up passion, aggression, and action, large amounts of the color pink can actually create physical weakness.

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Meaning of the Color GoldRead Color Meaning: Meaning of The Color Gold
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Color Meaning: Meaning of The Color Gold

November 5, 2010 Jennifer Bourn

This post is part of the Color Meaning Blog Series, detailing the meanings associated with colors such as red, orange, yellow, green, blue, purple, grey, black, white, brown, pink, turquoise, gold, silver, and beige.

The color gold is the color of extravagance, wealth, riches, and excess, and shares several of the same attributes of the color yellow. The color gold is a warm color that can be either bright and cheerful or somber and traditional. The color gold is cousin to the color yellow and the color brown, and is also associated with illumination, love, compassion, courage, passion, magic, and wisdom.

Gold is a precious metal that is associated with wealth, grandeur, and prosperity, as well as sparkle, glitz, and glamour. Gold is the official fiftieth wedding anniversary gift, with copper as the official seventh wedding anniversary gift and bronze as the official eighth wedding anniversary gift.

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Meaning of the Color SilverRead Color Meaning: Meaning of The Color Silver
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Color Meaning: Meaning of The Color Silver

October 30, 2010 Jennifer Bourn

This post is part of the Color Meaning Blog Series, detailing the meanings associated with colors such as red, orange, yellow, green, blue, purple, grey, black, white, brown, pink, turquoise, gold, silver, and beige.

Silver, the metallic refined, distinguished color of riches, has cool properties like gray, but is more fun, lively, and playful. The color silver is associated with meanings of industrial, sleek, high-tech, and modern, as well as ornate, glamourous, graceful, sophisticated, and elegant.

Silver is a precious metal and, like gold, often symbolizes riches and wealth. Silver is believed to be a mirror to the soul, helping us to see ourselves as others see us. As a gemstone silver represents hope, unconditional love, meditation, mystic visions, tenderness, kindness, sensitivities, and psychic abilities.

Silver affects the mind and body as a conductor and communicator that aids in public speaking and eloquence. Silver is believed to draw negative energy out of the body and replace it with positive energy.

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Meaning of the Color BeigeRead Color Meaning: Meaning of The Color Beige
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Color Meaning: Meaning of The Color Beige

October 20, 2010 Jennifer Bourn

This post is part of the Color Meaning Blog Series, detailing the meanings associated with colors such as red, orange, yellow, green, blue, purple, grey, black, white, brown, pink, turquoise, gold, silver, and beige.

Beige is dependable, conservative, and flexible. The color beige is neutral, calm, and relaxing. The attributes and meanings associated with beige change based on the colors it accompanies.

The color beige offers some of the warmth of the color brown and the some of the crisp and coolness of the color white. While it is a relaxing color, beige is often seen as a dull and boring color.

A similar color to beige is ivory, a neutral, relaxing, and calming color, has some of the same pureness and softness of the color white, but with a warmer tone. Ivory represents quiet and pleasantness. The color ivory sets relaxed tone of understated elegance.

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