This is part two of the Small Business Branding for Social Media series. Read the first post in the series Part 1: How to Build Your Brand With Social Media.
The steps you take to define your brand are the same steps you need to take to market your business and build your brand online using social media. For entrepreneurs, speakers, authors, information marketers, and business owners who already have their brand established and defined, social media is a critical tool to add to your marketing strategy. Social media, with its extremely rise in popularity over the past two years, is a marketing area that has been proven effective in enhancing, expanding, reinforcing, and building brand visibility.
If you haven’t yet dedicated the time to refining and focusing your brand strategy, social media is must have tool that will help you further research your target market, learn what you audience wants, and test your marketing messages in an interactive community. Here are 6 quick tips for small business branding using social media: