We ALL were excited to go see Star Wars Episode I: Phantom Menace in 3D. Brian LOVES Stars Wars and his love rubbed off on Natalie, Carter, and I, and now we all watch the movies A LOT! The kids play with our Star Wars action figures, and we collect the Star Wars Lego sets.
For this particular movie, we bought the VHS tape when it was new, then we bought the DVDs as they were released, now it’s onto the Blue Ray Boxed Set … We saw this movie in theaters twice when it was originally released and have watched it at home at least 25 times. But now it’s 3D. It’s a new, different way to experience the movie, and of course we had to see it. This is a brand than has successfully spanned generations and continues to thrive with new brand experiences.
Experiences are what build brands. Positive experiences and fond memories are what sustain brands over time and transfer brand loyalty to new generations.
While working in Natalie’s classroom this week as Art Docent, some kids were talking about weekend plans. Natalie told them we were going to see Star Wars I: Phantom Menace in 3D and I was surprised that only a couple little boys were interested and excited.
Most boys would rather talk about the Lord of the Rings movies or Harry Potter. This peaked my interest. Boys who don’t love Star Wars? What! They exist?! I had to learn more. It turns out, the boys who were excited about Star Wars had Dads who love Star Wars. The girls who were interested had Dads and brothers who love Star Wars.
Parents, though their childhood memories and experiences, are passing their love for this brand onto their children, and George Lucas is cultivating a whole new generation of brand enthusiasts by constantly creating new brand experiences.
I’m sure all six movies will be released in 3D — and we’ll see every one. We’ll also probably buy the boxed set with 3D glasses at home some day. We’ll buy more Star Wars Legos, action figures, t-shirts, books, and other merchandise. And you better bet we’re planning another trip to Disneyland to ride the new Star Tours ride. I hate that ride (makes my stomach turn), but I already know I’ll be waiting while Brian, Natalie, and Carter ride it over and over to experience each alternate viewing option!
Clearly, this brand is one to pay attention to.