First, I hope you enjoyed a fabulous 4th of July! Here’s a view from one of my favorite spots to relax and occasionally work outside (below), which I’ve been doing A LOT this summer! I also love working in the cabana because we’ve got a huge table in there to spread my stuff out on.
The holiday was a great break from the daily grind — just this past week, I’ve designed four new client sites, moved another into programming, and worked on revisions to three others. Plus, we’re still working on our new site. Yes, still. It seems like we’ve been working on it forever … and we’re dealing with some serious scope creep. Scope Creep is the term we use when projects expand past the original scope of work little by little and get bigger and bigger.
Scope creep can be a time-hog and a profit killer. When this starts to happen, service providers need to communicate clearly and provide the client with a change order or amendment to the original agreement.
But when the project is your own, things are a little different.
- The project started out as a simple site upgrade and recoding to move our own site to the Genesis Framework, which is long overdue!
- Then we decided to pretty much redesign the whole thing.
- At that point we chose to re-evaluate the entire site strategy and our service offerings — with that came the need to rewrite all of the content.
- That lead to giving all of our opt-in offers and guides upgrades — rewriting much of the content, adding new content, refining the design, and creating unique follow up sequences with bonus content for each offer.
- We’ve even decided to create a brand new on demand webinar as our new main site opt-in offer
- Since we were updating all of the opt-in offers, we decided that now is as good a time as any to clean up, reorganize, and revamp our entire Infusionsoft setup and back-end. We removed old stuff we’re no longer using, renamed sequences and opt-ins with a consistent naming startegy, and created all new order forms.
- And while we’re at it, we’re testing out new plugins and new WordPress features for our portfolio, and we’re moving our hosting to WPEngine.
- We’ve also added several custom body classes and some other cool stuff that I can’t wait to show you.
The project has grown tremendously since we started, but we’re so excited about what we’re creating and what’s to come after the new site goes live … and I hope you’re excited too, because we’ve got a tone of great content coming your way!
Plus, I know it’s easy to get discouraged when things take longer than you want them to — it happens to everyone. And it’s especially hard when you need to do for yourself, what you do for all of your clients and customers.
But don’t give up! Just keep getting things done little by little and soon you’ll be done.