Atlanta based FLOCK Finance already had a WordPress website, but it was clunky, hard to use, and it didn’t reflect the company’s level of expertise and professionalism. FLOCK reached out to Bourn Creative to give their brand a new platform to match their industry authority and position the company for growth. Bourn Creative worked with the FLOCK Specialty Finance team to deliver digital strategy, website planning, and a revamped, custom, responsive WordPress website with retina support and schema.org integration.
We first worked with FLOCK to refine their logo and plan their website information architecture through detailed wireframing that culminated in a complete website redesign. The site features a customized WordPress admin, custom publishing interface with custom templates, and custom plugin development.
The custom Home page template (shown below) embodies the FLOCK brand mantra, More Than a Transaction. With warm, friendly images in bold colors, and simple, clear calls to action to browse the site further, the Home page offers visitors a quick snapshot of the company’s brand story and starting point to get to know, like, and trust the FLOCK Specialty Finance team.
When Michael Flock initially began podcasting and hosting a radio show, the content was being published on other brands websites, when it needed to be published on the FLOCK Finance website for better brand marketing and positioning, and an increased opportunity to increase search engine rankings. Bourn Creative worked with FLOCK to create a custom integration of the podcast and Capital Club Radio Show into the brand site that included a custom workflow that allows a team member to easily add the audio file for download and the transcript of the episode for search engine optimization.
Originally, FLOCK Finance needed a single team page and listing of their employees and board. To meet that need, we created a Team custom post type to add new team members that works just like adding a new blog post. This creates a unique web page for each team member on the site that is then assigned a unique sidebar with content specific to each team member. The main Team page (shown below) is a custom page template that automatically imports the team member images, names, titles, and links to their unique web pages. The custom publishing interface for the template also allows the client to:
- Add or replace the large hero image at the top of the page.
- Easily edit and add the introduction content and images.
- Add, edit, and drag and drop reorder the Board of Directors members.
Over the last several years, FLOCK has experienced major growth and wanted the Team section of their site redesigned to highlight different groups of team members, including the Leadership Team, Board Of Directors, Investment Committee, and Board of Advisors. Bourn Creative rebuilt the single page team member management system that allows users to toggle through each group using tabbed navigation, and if they want to learn more about a team member, click the Read More button to open a light box displaying the team members’ full bios.
The new FLOCK Finance team member management system remains simple and straightforward, enabling internal team members to update bios, photos, and team member information, as well as add new team members as needed.
FLOCK is a long-term client with whom we continue to partner for ongoing consulting, web design and development support, and new website feature additions. We work with FLOCK on print and online advertising design, as well as marketing materials design like their annual report.