Dr. William Davis, a New York Times best-selling author, came to us looking for strategic consulting and a fresh perspective on his already highly-popular, and highly-trafficked Wheat Belly Blog. One of the biggest objectives for the new site was creating a mobile responsive site that presented his content in an easy to read, clear format across devices and browsers of every size.
Bourn Creative worked closely with Dr. Davis to redesign the site and create a powerful personal brand platform that showcases his media experience, New York Times best selling books and cookbooks, ancillary e-commerce and membership sites, and his public speaking and lecturing.
The site was developed as a custom, responsive, HTML5, WordPress website powered by the Genesis Framework with retina support and schema.org integration.
The website includes:
- A custom publishing system with custom page templates to allow the client to quickly edit complex page layouts and benefit from automatic content formatting and styling on the front-end of the website, without writing any code.
- Conditional logic to display custom ad regions above the footer and/or in the sidebar on a per page or per post basis.
- Expanding Frequently Asked Questions to accommodate large quantities of questions on a single page.
- A custom sales and landing page template
- The complex, stacked Home page template (shown above) gives visitors a quick snapshot of the website while building trust and providing social proof. The testimonials section, recent blog posts section, and recipes section are populated automatically and updated automatically each time a new testimonial, blog post, or recipe is added to the site.
- The Book Library template uses a custom publishing interface and expands to feature as many or as few books as desired, and uses a large book cover image, title description, and links to online propertises to purchase the books.
- The grid-style blog leverages feature images and an after-post opt-in offer. To maintain a clean, consistent visual appearance, all post “boxes” remain an equal height regardless of the length of headline.
- The grid-style Recipe Library (shown below) uses a custom plugin and a custom post type with feature images and an after-post email marketing opt-in offer. A third-party recipe plugin was integrated, configured, and styled to match the site design and provide printable recipe cards for each recipe.
- The Success Stories uses a custom plugin and a custom post type to allow the client to easily add new success stories and testimonials in the same way that a blog post is added. The alternating colors of each testimonial is applied automatically and is adjusted each time a new testimonial is added.
Bourn Creative also worked with Dr. Davis on the design of a custom food pyramid to accompany his speaking and marketing efforts, ebook cover design, social media profile design, email marketing design, and ongoing website enhancements.