We first worked with Nicole Beurkens, a clinical psychologist specializing the evaluation and treatment of neurodevelopmental disorders in children and adults, on the design and development of a custom WordPress site for her clinic, Horizons Developmental Resource Center.
When Dr. Beurkens later found herself in need of a personal branding website to provide a marketing platform for her blogging, speaking, and media, she again reached out to Bourn Creative.
We worked with Nicole to create a logo type for her personal brand, a bright, bold color palette, and the typography stack for her website and marketing materials. We also designed the cover of her email marketing ebook offer, social media profiles, business card design, and an email newsletter.
Upon completion of the logotype design, color palette and typography design, Bourn Creative created a clean, blogging focused WordPress theme that showcased her blog content and videos, and positioned her as an expert for speaking and media opportunities.
The site is custom, responsive, HTML5, WordPress website powered by the Genesis Framework with retina support and schema.org integration.
The website includes a custom Home page template (shown below) that automatically displays the six most recent blog posts at the top and the three most recent videos at the bottom. The blog posts and videos are separated by a bold call to action bar that is used to promote her primary email marketing opt-in offer.
Also included in the site are a prominent email marketing opt-in with a custom ebook cover design, a grid style blog, a custom landing page design, and integrated Infusionsoft web forms.