When you type the keyword or key phrase you want to be listed under into the LinkedIn search bar, do you show up? Do you show up when others are searching for you?
When searching for people on LinkedIn, the default setting is to show the results by relevance — which means when search for your keyword, you should show up at the top of your list, with your first tier connections showing up next, and second tier connections showing up after that etc. When you change the results to display by keyword instead of relevance, the results change. Do you show up for the keyword you want to in this setting?
If not, head over to your profile and update the LinkedIn titles associated with your profile and the title of each position you currently hold and each position held at past employers. Your individual LinkedIn titles make a big difference in where you appear in the search results for your keyword of choice!
By taking some time to optimize your LinkedIn titles, you will see in a very short amount of time an increase in profile views, and increase in connection requests, and hopefully, if you’re attracting the right audience, an increase in business.
When I optimized my LinkedIn titles, I immediately benefited from all of the above and saw an upswing in my website traffic from LinkedIn. If you haven’t optimized your LinkedIn profile yet, take some time to do so, wait a week or so and let me know how it works out for you!