The Bourn Family just got back from a week-long, tech-free camping trip at Burney Falls in Northern California. We lucked out with fabulous weather and enjoyed the downtime to relax!
This year we camped with Brian’s parents, my parents, and one of my sisters. It was the first time I have ever camped with my parents as adult with my own kids. The trip brought back so many fun and memorable moments from my childhood — as my mom and dad continued the same camping traditions I remember from my childhood with my kids:
- A new “surprise” toy each day of the trip to play with
- Clues and treasure hunts to find the toys hidden in the campsite
- Driving fast in the boat and swimming in the lake
- An endless supply of Tootsie Roll pops
As I was sitting on the boat on our last day of the trip, I was listening to my kids fish and chatter with my mom and dad and sister, and I knew I would never forget Natalie and Carter’s faces as they played and laughed with my family, and it got me thinking. We remember and talk fondly of great memories and experiences from our childhood or our past. We share our memories with others in many cases as an endorsement for something — recommending a place to go camping, a restaurant to eat at, a product to buy, or even a babysitter for your kids.
As a business owner, it should be one of your number one goals to create positive, memorable experiences for your clients and customers so in the future when they look back and remember working with you, attending your event, or using your product, and they speak highly of you, recommending you to their friends, colleagues, and peers.
It’s the process of turning memories into referrals!
Do you create a positive, memorable experience in your client and customer interactions? Do you create an experience that clients will want to talk about and share with friends? If so, I’d love to hear about your approach and strategy below! If not, well, you’ve got some work to do!