During our recent family camping trip, I created something brand new and we named it Marshmallow Lava.
In one of our previous camping trips, I started a new family tradition of building sculptures out of marshmallows. We LOVE arts and crafts projects, and this is just another way for us to express our creativity. We collect all different sizes and shapes of marshmallows before the trip and when combined with toothpicks, they can become almost anything we can imagine.
Then, when we’re finished, we put our sculptures in the campfire and watch them burn, grow, and ooze gooey messiness — that’s the Marshmallow Lava, the burning marshmallows. It’s fascinating to watch!
We try all different kinds of techniques for building and burning. Now we know:
- Which work best as foundation pieces
- When to use a whole toothpick or break it in half
- How to get the sculptures to stand up on the plate without falling down
- How to get it into the fire in the best spots
- When to put it in the fire on the plate
We created something new and learned what worked and what didn’t from trial and error.
Now we keep on doing what works over and over, testing new ideas with the tried and true methods. It’s kind of like marketing if you think about it. In marketing you:
- Try something new
- Assess what worked and didn’t work
- Get rid of what didn’t work
- Keep what did work
- Repeat the process
Just like building marshmallow sculptures, you learn what works best for you, your business, your audience, and your marketing from trial and error. Sometimes you’re lucky enough to be the first to create a new approach or method. Sometimes you’re lucky enough to work with a great coach, mentor, or service provider who will help minimize the errors. Sometimes what seems like your biggest failure turns into your best opportunity.
But in the end it is all a marketing process of trial and error and consistent steps forward toward your goals isn’t it? What do you think?