One of my favorite things is speaking, and one of the best ways to do that without traveling to an event is do do interviews and guest talks on podcasts, radio shows, and teleseminars. Recently I was asked to give a interview for Gene Hammett’s podcast, Leaders In The Trenches.
Gene is a business coach who works with high-achieving leaders in small businesses who want to lead with confidence and achieve true financial freedom. As the Managing Director of Core Elevation, Inc., Gene helps leaders transform from stagnate, stressed and struggling to thriving, growing, and loving their work. On his podcast, he interviews business owners and leaders about their business — about getting started, building it, growing it, about marketing and selling, and strategies for success.
I give a lot of talks on branding, website strategy, WordPress, content creation and content marketing, and blogging for business — all of the stuff we do for our clients at Bourn Creative. But I rarely get the opportunity to talk shop — to talk about business itself and running and growing a successful, profitable business, so I loved the idea of chatting with Gene on this very topic!
In the podcast espisode, we talk about:
- What makes great clients, how to attract more clients, and position yourself as an expert in the eyes of your ideal clients
- Choosing a niche or ideal client — what that means and and whether you have to choose a niche or not
- How to guide prospects to decide you’re the only choice BEFORE they contact you (say hello shorter sales conversations!)
- The big mistake I made on my very first website — and why it looked nice but was a total failure
- The strategy behind our website and why we culled it down to the bare essentials
- The three core ways people can typically engage with your business — and why they are important to understand
- And what Gene and I don’t quite agree on when you’re first getting started …
If you’re starting a new business, you’re just getting going, and you are about to embark on the journey of creating your website, I share some important advice about my recommendations on how to get started with the best website possible, without breaking the bank. Gene and I then discuss the options for up leveling your site as your business grows and you gain more clarity about what you do, who you serve, and the big results you get for people.
(And, if you can’t listen now, you can download the interview and listen later!)