I’ve been lucky enough, at industry events and at CaboPress, to spend some quality time with the talented folks over at LifterLMS. Not only do have they created a great product, the LifterLMS WordPress Plugin, they are also really good people. So when Chris Badgett reached out about being a guest on their podcast, LMScast, to talk about branding, of course I said yes!
In this podcast episode, Chris and I talk about branding as it relates to creating an online course.
- We dive into defining your company’s purpose, values, and personality to help shape your brand, as well as the importance of putting your ‘why’ into your business.
- We discuss how finding a niche will help your business thrive, as it is better to have a small target audience that is fired up than to have a larger audience that isn’t very connected to your course material.
- We talk about finding your position in the market, and providing something that isn’t being provided yet or taking a unique twist on the topic.
- We cover some of the hesitations clients have, and why clear communication will help to get new customers and students on board. Chances are, people already have preconceived notions about what you do, making it very important to be crystal clear when speaking to others about your business and brand.
For LMScast, we also break down the steps course creators can take to create a rock solid visual brand for an online course and what elements of your visual brand design you can DIY and what elements should only be trusted to a seasons professional designer. And of course, we talk logos. How important a logo is to your online course, what role a logo plays in branding, and common misconceptions about logo design.
Finally, we talk about marketing and promotion, about getting out there and letting people know you exist. Making connections between your target audience and your brand, and in turn, your online course.
