Help Subscribers Recognize Your Brand, Remember Why They Subscribed

Do you subscribe to a lot of email newsletters? I do! I get them from other business owners I respect and follow, from my favorite stores, from my clients, from mentors and coaches, from companies I have purchased items from, and unfortunately from random businesses who are sending me spam I never asked for.

My inbox is often full, as I am sure yours is, and one of my favorite ezine features is super simple to implement — it’s just a reminder of why I am receiving the email.

It’s important to remind subscribers why they are receiving email from you. Many of your email marketing list members probably also subscribe to a lot of different email newsletters, which means their inbox is full too! And they may not remember ever opt-ing in even if you use a . So do them a favor when sending your email marketing broadcasts or your email newsletter — remind them why you are emailing them — and, if you really want to be helpful, remind them how or why they signed up in the first place.

Include A Quick Reminder

A reminder in the email subject line or at the start of your email may mean the difference between being deleted or marked as spam, and being opened and read.

Here are a few email subject line reminder examples:

• [Ezine] Awesome headline that grabs attention
• [Name of Ezine] Description of this issue
• [Newsletter] Teaser of what is in this issue
• [Business Name Ezine] Description of the issue

Here’s a simple example of a reminder message that goes in the actual message: “You are receiving this email newsletter because you made a verbal or written request at an event, entered a drawing at our sponsor table at an event, opted-in on our website, or purchased a product from us.”

Now, your subscribers may remember that they subscribed to your email newsletter, but they may not understand why they receive other types of email from you — and as a result, unsubscribe from everything because they think you’re spamming them. (Crud!) To help prevent your email broadcasts, solo blasts, and follow up sequences getting marked as spam, add a little notation to the start of the subject line to clearly communicate what the email message is about.

Here are a few subject line reminder examples for other types of email communications:

• [Announcement] Headline of special announcement
• [Clients] Headline of follow up sequence email
• [Affiliates] Headline that grabs attention
• [Product Name] Description of message topic
• [Course Name] Headline of auto responder email

When your email list members receive emails from you that are clearly labeled with what they pertain to in the email subject line, they can quickly decide if they should read your email right now, or save it for later, delete it, or unsubscribe. And they will appreciate the reminder of what the emails are for.

What About You?

Do you use this strategy with your email marketing and have found success? Did you try it and have it not work out? Is this a new idea that has you seeing some new possibilities? Have you found a similar strategy that works too?

We’d love to hear from you in the comments below!