If you trim out all the fat, filler, and fluff that beef up a lot of marketing websites, you’ll see very clearly that there are really only three things that you need to do to make more sales and boost your bottom line.
STEP 1: Capture My Attention
Start with a captivating, powerful, direct headline that draws me in. Don’t beat around the bush or use cute-sy catch-phrases and don’t speak in jargon I don’t understand. Keep the headlines and the sub headlines strong, clear, and helpful. The easiest way to do this is to write one short sentence that communicates the benefits the article, web page, or blog post, etc. I will get out of the content.
Another great way to grab my attention is with a great photo, graphic or image. You have only a couple seconds to entice me to stay on your web page and read your content and sometimes a killer photo can do that even faster and more effectively than a headline.
STEP 2: Get Me All Hot And Bothered
Once you’ve got my attention, your job is to keep me intrigued, interested, and wanting more. Focus on my needs and how you can help me. I want to know that you “get” me and understand my problems. I want you to arouse my desires and make my emotions go crazy. I also want to know that you have a solution and are the hero I’ve been searching for.
You can keep you reader interested and leave them wanting more with a few simple strategies such as using sub headlines, success stories, images and graphics, testimonials, guarantees, pain stories, and questions.
STEP 3: Make Me Call You
This last step is the most crucial step in the process. Imagine giving a product presentation to a prospective client. You did all of the preparation, your presentation was flawless, and you completely nailed it. But, on the way home you realized that you never actually asked them to buy from you or gave them an offer… Um, FAIL. In step three, you have to entice me to take action and do something — sign up for your list, buy your product, purchase your services, sign up for your program, or download your free gift. You need to deliver a compelling call to action and you MUST give me a reason to act now. Make your irresistible offer so good, so juicy, that taking action is a complete no brainer.
If your client attraction marketing strategy covers each of these three steps, whether it is online or offline, you will see more sales and more conversions. But, if you forget one of these steps, you’ll more than likely lose me, your prospect to a business that nails all three steps of creating more sales.