LinkedIn was the first social network I joined. I never had a myspace account and I wasn’t an early Facebook adopter. But LinkedIn intrigued me and at the time I liked that I could stay in touch with former colleagues and business peers etc. through the site. Then I got started with Facebook, which I liked better than LinkedIn. Then came Twitter which quickly became my favorite platform. And LinkedIn fell by the boring wayside.
Soon there were grumblings in the business and entrepreneurial world that LinkedIn is making a come back. That LinkedIn is where it’s at. That you need to be there to be successful … and I sort of half believed it — But I resisted getting more invested in another social network. Plus, while I have a personal LinkedIn profile, Brian doesn’t use it at all, and I wanted something more general for the business.
I wanted a LinkedIn page for Bourn Creative.
I knew that company pages had existed for a while, but I never did anything with it. Frankly it just didn’t seem that important and it didn’t feel like many people even paid attention to LinkedIn.
I wanted something like our Facebook page and our Google+ page on LinkedIn … and it turns out my wish was granted! LinkedIn Company Pages deliver what I was looking for I just didn’t know it. Company pages are like Facebook business pages but on LinkedIn! In fact …
LinkedIn’s Company Pages are more robust than Facebook’s Business Pages.
Company pages are more than a page on LinkedIn for your business, it’s a mini website on the LinkedIn platform. Not only can you feature blog articles and status updates in your page’s feed, you can also:
- List information about career opportunities
- List information about your services and packages with an image and URL or each one
- List information about products you sell with an image and URL for each one
So far I’ve just scratched the surface with our Company page. I know we need the page for branding and to provide a place for our audience to connect with us on the platform, but I’m not quite sold that people actually pay attention to LinkedIn Company Pages. I follow a few, but rarely if ever see anything they post, and I never go to their pages. But maybe that’s more of a reflection on just how little I use LinkedIn?
I’ll be publishing our content on our new LinkedIn company page, and how much of my attention it gets will depends on whether I see any results or leads coming from those efforts. Remember, nothing is absolute. You should always be evaluating and measuring the tactics you’re using in your marketing to make sure you’re spending your time in the right places.
NOTE: Like Facebook, once you set your LinkedIn Company Page URL, you can’t change it without sending a request to the LinkedIn team to change it for you.
What ABout You?
Do you use LinkedIn and visit company pages? If so, do you find them helpful? Do you have a Company page? If so, do you find it helpful for your business? We’d love to hear your feedback below!
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