A lot of businesses seem to get confused about how to use Facebook for business. So first, I want to clarify that this post is referring to Facebook Business Pages or Facebook Fan Pages as they used to be called and not personal profiles. On personal profiles you have Facebook Friends and on business pages, you have Facebook Fans.
When setting up a Facebook Business Page, a Facebook personal profile is required because each page has to have an administrator that owns the page and is in charge of the page.
Once the Facebook Business Page is created, additional people can be added as administrators for the page. For example, both Brian and I are administrators for the Bourn Creative Facebook Business Page.