What do blogging, podcasting, attracting clients, acquiring customers, growing a YouTube channel, building an email list, and establishing a social following have in common?
No matter what your goal is, if you want to grow your business and expand your brand:
- You need to create high-quality, strategic content on a regular basis. Year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers (19.7% vs 2.5%) according to Aberdeen.
- You need to market that content to gain as much visibility and website traffic as possible. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads according to DemandMetric.
- You need people who engage and interact with your content to take action. Conversion rates are nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%) shares Aberdeen.