Design shapes perception and perception is not only reality but the foundation of your brand. Making the decision to invest in professional design for your business is making a decision to put your best foot forward, actively shape perception, and show up in the world as professional, authoritative, credible, valuable, and trustworthy.
While investing in professional design is a no-brainer for savvy businesses who want to accelerate their success and increase sales, making the decision to hire a professional designer can be wrought with stress, worry, and frustration if you don’t know what to ask when interviewing a designer or what to watch out for when signing a contract.
Bourn Creative celebrated its 12 year anniversary this past summer, and for 12 years straight, I have heard horror story after horror story from business owners who signed contracts without understanding the terms, didn’t receive the files they should have, ran into problems and delays, and encountered challenges that caused them to walk away with nothing or a design they didn’t like.
Each and every time I hear these stories, it breaks my heart a little bit because these situations can be avoided with a little due diligence up front.
Listed below are eight red flags to watch out for when hiring a designer. If you encounter any of these situations, say no thanks and move on.