WordCamp San Francisco — the event, the talks, the people, the fun — was amazing.
I was honored to be selected as a speaker for the flagship WordCamp event and to give a talk alongside some of the most talented people I know and new people I was lucky to meet.
This year, WordCamp San Francisco did something a little different. Instead of each session featuring one speaker, giving a longer talk, they peppered in lightning talk sessions throughout the event, each featuring short 5 minute talks by three different speakers. I spoke in the design and business lightning talk session with Taylor Aldridge and Tracy Levesque.
My five minutes were dedicated to designers and encouraging designers to champion their design and be the expert they are hired to be.
In a world where web design can quickly turn to web decoration, designers are problem solvers who must not only lead clients through the creative process, but protect the integrity of the solutions they deliver. With an abundance of options readily available, it is imperative that designers step up and become the voices of, and champions for purpose driven design, where each element has a specific purpose and only the elements needed to compel action are included. No more, no less.